Research On Disney Film "Mulan" Animated And Live-action Version Of The Chinese Audience Acceptance

Nowadays,every country around the world is vigorously building cultural industry,which makes the globalization of a country’s cultural communication more important.Under the trend of globalization of cultural communication,we should adopt mutual learning between civilizations and pluralistic coexistence so as to make our culture have certain influence in the world."Mulan" is a representative Chinese traditional cultural story.The film "Mulan" animated by Disney in 1998 and the live-action film "Mulan" in 2020."Mulan"have both become a huge hit worldwide and received mixed reviews.But the Chinese story adopted by foreign films combines Chinese culture and western culture,which changes cultural deposits of China.In order to avoid all kinds of problems caused by the back selling of film adaptation of western countries,we should do a good job in the creation and global communication of Chinese stories,and the dissemination of Chinese stories should conform to the textual expectations of the audience.First of all,it is necessary to explore what attitudes Chinese audiences hold towards film with Western culture that are sold back to China,and whether they accept Chinese stories with global culture.It provides some realistic information and enlightenment for Chinese cultural stories to add globalized elements to the film works and move toward globalized dissemination.This thesis takes douban reviews of the film "Mulan" in 1998 and the live-action film"Mulan" in 2020 as the research object,and selects 200 short reviews and 100 film reviews totally 300 for data statistics and text analysis.The research used the method of sampling statistics to select comment samples for analysis.,using data crawl keyword and frequency statistics and analysis.Audience analysis of the theoretical framework to hall’s encoding/decoding model,using the hall three "hypothetical position":reading/hegemonic read-ing decoding,nego-tiated or corporate decoding,counter-hegemonic decoding.According to the characteristics of the cross-cultural communication and the object of study is divided into religion,historical tradition,cultural customs.The author analyzes the reviews and explores the audiences’s attitudes towards the-films.The research finds that the audiences of the the film "Mulan" in 1998 are most concerned about the expression of traditional Chinese culture and values.In addition,the presentation of characters,plots and pictures in the film is also a factor that the audience pays more attention to.The audiences of the live-action Mulan in 2020 pay the most attention to the embodiment of Traditional Chinese culture and values,followed by the plot and characters.The film review of animated film"Mulan" in ideological and religious are reading/hegemonic read-ing standpoint.The historical traditions both nego-tiated or corporate standpoint and counter-hegemonic standpoint.Cultural practices is nego-tiated or corporate standpoint.The review of the live-action "Mulan" in ideological and religious,historical traditions and cultural practices are counter-hegemonic standpoint.The audience is not satisfied with the film "Mulan" in 1998,but it is generally acceptable.And audiences is not satisfied with the live-action Mulan in 2020.Based on the research results,through analyzing the audience’s psychological causes from the Cultural differences and Maslow’s hierarchy,usage and gratifications,the author finds that the contents of films fail to meet audience’s expectation and psychological need due to cultural differences.In conclusion,draw inspiration of Chinese cultural film creation and globalization communications,should conform to the text expectations and psychological need of The Chinese audience,do not change the Chinese culture,appropriately increase international elements to meet the taste of the global audience.