Optimization Research On IP Cross-media Narrative Of Network Literature

With the vigorous development of Internet Literature IP,more and more Internet Literature IP has been adapted into movies.However,due to the immature application of cross media narrative in China,there are still many problems in IP creation.In the process of cross media narrative,there is no relevance between the content of each platform.The multi-media have their own array and carry out decentralized narrative,which weakens the audience’s cognition of the unified "event world" and makes it difficult to form an influential IP.Based on Jenkins’ cross media narrative theory,combined with narratology theory and David Herman’s concept of "story world",this paper focuses on the core theme of cross media narrative of Internet Literature IP film.Under the background of media convergence giving birth to IP cross media narrative,there is a certain kinship between Internet Literature and film,and "story world" is the basis of cross media narrative.Internet Literature IP has the advantages of content advantage,cinematic language,relatively complete "story world" and so on.It is easy to be transformed into a film.Therefore,Internet Literature IP film is selected to carry out cross media narrative research.By using the methods of case analysis and text analysis,this paper makes a narrative analysis of the Internet Literature IP movie "notes on Tomb raiding",and makes a comparative analysis of the cross media narrative application strategies abroad.At present,there are many problems in the cross media narrative in China,such as the lack of "reproduction of the horizon of expectation",the homogenization of content,the serious phenomenon of following suit,the one-sided pursuit of interests,the worrying quality of works,and the lack of content The relatively backward copyright system restricts the development of IP;In the cross media narration of Internet Literature IP film,we should respect the theme spirit of the original work,make use of the characteristics of various media to create a unified "story world";At the same time,we should pay attention to bringing forth the new through the old,making IP content live,refining features,and carrying forward Chinese traditional culture;Strengthen supervision,improve the intellectual property protection system and IP franchise,promote the further integration of Internet Literature IP and film industry,promote the continuous shaping and value-added of high-quality IP,and create a Chinese cultural symbol with global and world influence.