Application Research On Visual Image Design Of "Guangxi Longsheng Hongyao" Cultural Brand

With the rapid development of economy,the improvement of traffic conditions and people’s living standard in China,it has promoted the exchanges between Hongyao culture and other cultures.Nowadays,the number of tourists visiting Longsheng Hongyao in Guangxi are increasing year by year,which provides new opportunities for Hongyao culture to go out of Longji mountain.However,at present,there are few research materials and design practices on the visual image of Hongyao culture brand,which is not only conducive to enhancing its popularity,reputation and influence,but also weakens the publicity of Hongyao culture on various media.To effectively broaden the ways of cultural communication,it is the most important problem to build a systematic and completed Hongyao culture brand.Therefore,we should further study and expand the application of Hongyao culture to explore its application value in modern society.Combined with the research theories of ethnology,semiotics,design and brand,this study deeply excavates the connotation of traditional culture of Hongyao.Through the art design of regional cultural elements such as culture of rice,food,clothing and traditional festival in Hongyao,the brand image of Hongyao culture can be improved and be radiated new vitality.This paper takes the traditional culture of Longsheng Hongyao in Guangxi province as the research object.In the early stage,field investigation and literature research are used to investigate and collect the literatures to analyze the present design status of Hongyao culture.Based on the minute investigation and analysis,the paper summarizes the image of Hongyao culture brand and puts forward design strategies of Hongyao culture brand.By extracting the symbol and color elements of Hongyao culture,a brand visual image of Hongyao culture with new artistic image and characteristic culture connotation is designed,which can establish the brand reputation better.It plays an active role in the application and development of Hongyao culture brand and minority culture.In this way,it helps the Hongyao culture to promote and spread the ethnic cultural brand image and influence with the characteristics of ethnic minorities in northern Guangxi,and provide more design ideas and strategies for the visual image design of the ethnic culture brand.