The Application Of Traditional Architectural Pattern In Modern Cultural Creation Design In Jinzhong Area

As the carrier of culture,cultural and creative products are the combination of traditional culture and brand new utensils,and the process of creating new products from tradition to perfect presentation.With the development,cultural and creative products have become more and more popular among the people,and modern cultural and creative products have become an important way of cultural communication.In the context of gradually building "cultural confidence",the development and innovation of modern cultural and creative design has become particularly important.This paper takes the traditional architectural patterns in Jinzhong area as the main research object,studies the relationsh IP between the patterns and modern cultural and creative design,explores the characteristic content and cultural value contained in the ancient architectural patterns,and applies the architectural patterns to cultural and creative design.Firstly,the traditional buildings in Jinzhong are sorted out and summarized by investigation method,literature method,information research method and other research methods.Then,the artistic characteristics and cultural value of the ancient buildings are explored from four aspects of the traditional architectural decoration in Jinzhong,such as brick carving,wood carving,stone carving and colored glaze.By comparing with Guanzhong folk houses and Hui-style folk houses,this paper finds the unique modeling mode of traditional architecture in Jinzhong area.Secondly,a comparative study of cultural and creative design in the four major museums shows that cultural and creative design can better drive economic development,product innovation and cultural communication.In contrast,there are numerous traditional elements that can be developed and utilized in the ancient buildings in Jinzhong,but the lack of development of modern cultural and creative products has greatly hindered the spread and development of traditional culture in Jinzhong.Then,based on the concept of "new cultural creation" proposed by Tencent,the author took cultural IP as one of the important elements in cultural creation design,extracted elements and analyzed colors based on the collection of Shanxi Museum and the traditional patterns of Jinzhong region.Finally,through these elements,the author carries out a series of application practices of modern cultural and creative design,and explores a new way for Jinzhong cultural and creative design to display and develop cultural and creative products in museum.On the basis of design,rich design skills,rules and rules are used to make the impossible of nationalization become the possibility of modern Chinese characteristic IP design.The lack of shape in Jinzhong cultural and creative design can not follow the pace of the development of the cultural and creative environment to provide some theoretical guidance.It has certain practical significance to the application of traditional pattern in Jinzhong area.The creative design of part of the exhibition hall of Jinzhong architecture included in Shanxi Museum is expected to promote the development of Jinzhong cultural and creative industry through the new cultural and creative design,promote the cultural publicity of Shanxi Museum,and promote the sound development of Shanxi cultural and creative industry.The consciousness of modern cultural and creative design should return to its origin,return to tradition in combination with national cultural consciousness,and pursue the fine character of national culture.The essence of traditional ancient architecture should be more included in the emerging ranks to improve the national character of design.