| As the crystallization of Kazakh culture and art,Kazakh pattern is undoubtedly one of the important symbols to show Kazakh ethnic culture,which embodies Kazakh people’s love for nature and yearning for a better life.As an intangible cultural heritage,Kazakh pattern has the unique composition and strong color contrast as well as profound cultural connotation.It not only embodies the intense grassland culture,but also embodies the unique aesthetic cognition of Kazakhs,which has significantly important social and historical value and artistic value.However,in the rapid development of modern society,the development and application of Kazakh pattern is gradually restricted by the traditional expression forms and application carriers,and is faced with the crisis of disconnection with the market,so that it cannot meet the needs of the market and consumers.Under such context,in order to explore its aesthetic value and cultural connotation and combine it with modern aesthetics to carry out innovative design to adapt it to the development needs of the times,the in-depth study related to Kazakh pattern is obviously of great significance to the spread and development of Kazakh pattern and even Kazakh ethnic culture.With the design and application research of Kazakh pattern as the theme,this paper makes a detailed analysis of a series of factors including the historical origin,evolution,pattern characteristics,application status and application value of Kazakh pattern by means of reviewing materials,field research,analysis and summary.On the other hand,in view of the problems exposed in the process of modernization,this paper also carried out the corresponding product design and R&D.Specifically,first of all,paper from the overview of Kazakh pattern,this paper briefly introduces the history and culture of Kazakh,which is the necessary prerequisite for the follow-up study of Kazakh pattern.Furthermore,this paper analyzes the historical evolution of Kazakh pattern development,and expounds the changes of pattern development in different periods,as well as the influence of geographical environment and humanistic environment on the development of Kazakh pattern.Secondly,this paper analyzes the types,shapes,colors,themes and many other characteristics related to Kazakh pattern,in order to explore its pattern types,structural forms,color characteristics and aesthetic rules,thus digging its deeper aesthetic value.At the same time,from various perspectives including architectural decoration,living utensils,clothing accessories and tourism products,this paper focuses on analyzing the application status of Kazakh pattern,and discusses the existing problems in modern applications.On this basis,this paper further demonstrates its practical value and the necessity of implementing modern design and application.Finally,through the combination of theory and practice,aiming at the existing problems,this paper combines the modern aesthetic characteristics to design and apply Kazakh pattern in many aspects,such as cultural and creative products,household goods,clothing accessories and product packaging,in order to meet the needs of different audiences.In practical exploration,this paper summarizes a series of modern design methods for traditional folk patterns,including core extraction,simplified induction,decomposition and reconstruction,refinement and deduction,replacement and reconstruction,as well as color conversion.On this basis,this paper designs the works with both ethnic characteristics and temporal spirit,so as to spread the national culture and improve the visual identity of Kazakh pattern.Through the research on product design and application of Kazakh pattern,this paper aims to combine traditional art with modern design,so as to inherit and propagate national culture and give full play to the charm of traditional culture.Meanwhile,it is also conducive to enriching the existing design form and promoting the emergence of cultural and creative products with national characteristics that have market competitiveness and meet the needs of consumers.In addition,the brand-new design presentation is also conducive to maintaining the vitality of Kazakh pattern.In short,this paper expects to provide valuable design ideas for the innovative application of other traditional folk patterns of this research and design practice. |