Creative Product Design On Youyu "Red Culture"

After the reform and opening up,the "red culture fever" gradually began to rise,especially in recent years,the state increased the red culture to help the development of industry,red culture has become an important part of the cultural industry.At the same time,cultural and creative products with red cultural attributes have emerged,attaching regional elements to cultural and creative products,and using modern cultural and creative products to attract audiences to understand and inherit red culture have gradually become measures for local governments at all levels to promote red culture.The red culture of Yuyu is a typical representative of the red culture of Shanxi,and its formation is inextricably linked to the border military culture,minority culture,Jin merchant culture,Xikou culture and the anti-war culture accumulated during the anti-Japanese and liberation wars.This thesis,through research and investigation,composes the development process and main connotation of the formation of the red culture of Yuyu,combines the current situation of the development of the local cultural and creative industries,analyses the current outstanding cases of red cultural and creative product design,and carries out a series of creative product design for the red culture of Yuyu.In this process,the author tries to extract the typical regional cultural symbols of the red culture of Yuyu,carry out an in-depth interpretation of product semantics,and use modern design language to present the connotation of the red culture of Yuyu.At the same time,I introduce the concept of brand design,visual visualisation and brand packaging of the red culture of Youyu,trying to make it a "golden signboard" of the red culture of Shanxi.The aim of the product design project is to explore and research the application of red cultural and creative product design by exploring the red culture and spiritual connotations of the Yuyu area,and to protect and promote the red cultural resources of Yuyu.The development of red cultural and creative products in Yuyu and the telling of the Yuyu red story will undoubtedly have far-reaching significance for the promotion of red culture in Shanxi and the inheritance of China’s red cultural genes.