Research On The Development Strategy Of Wall Street English China Company

After many years of operations in China,the Wall Street English training organization China Company is currently showing a trend of continuous growth and expansion.However,as the number of competitors in the foreign language training industry is increasing,competition is becoming more and more abundant,and the needs of students are becoming more individualized and diversified.Wall Street English China company faces tremendous pressure caused by the reduction of target customers,the increase of similar companies,and the entry of new types of enterprises,Wall Street English China Company needs to have comprehensive and systematic knowledge of competitive environment.Studying the development strategy of Wall Street English China Company can better analyze the business environment of the company and its own development status,so as to provide systematic management suggestions for future development.Based on the actual situation of Wall Street English China Company,this paper adopts literature review method,strategic theory knowledge and method application,system analysis method and field research method to study the derivation of the company’s development strategy.Through PEST analysis method,Porter’s five-force model analysis,direct competitor comparison analysis method,EFE matrix,etc.Analyze the external business environment of the industry in which the company is located;Use the analysis tools of corporate resources,conditions,capabilities,and IFE matrix methods,Analyze the company’s interior;Use SWOT and other analytical tools to derive the development strategy of Wall Street English China Company.Through a series of analysis and derivation,it is proposed that Wall Street English China Company should adopt a development strategy with an intensive growth strategy as the main body and a horizontal integration strategy as a supplement,and formulate strategies and safeguards in research & design,organization,and marketing to ensure the implementation and implementation of the strategy.