| In early 2021,the State Council formally proposed to fully revive traditional culture by 2025.Following the fight against poverty,this national policy has become a new step towards achieving the great national rejuvenation,and has injected a boost for the revival and development of national culture.Among the many traditional cultural categories,Taoism,as a local religion in China,not only contains profound historical heritage,but also has distinct national cultural characteristics.In the long-term development,it has derived rich text novels and distinctive character images.At the same time,these novels,images,as well as the various and ingenious props and symbols contained in them,are widely used in animation performance.Similar to the development of Taoist culture itself,the domestically produced animations based on Taoist culture have also undergone many years of changes.This article takes the domestically produced Fengshen theme animation as the starting point,combined with the performance characteristics of Taoist texts,and conducts case analysis and comprehensive research on the characters in typical works.In addition,with the help of literature combing and induction,interdisciplinary research and investigation methods,further explore the domestic Fengshen In God-themed animation,the creators used the main points of reference and reset expressions of Taoist cultural elements,explored the reasonable way and internal elements of the integration of traditional culture and contemporary animation,and positioned and assisted the development of the future of the God-themed animation in our country.First of all,The first chapter of this article sorts out the core concepts of Fengshen theme animation.It analyzes the main points of this type of animation for Taoist culture through three aspects:character source,reference background,and theme influence,and then through the existing limitations and the necessity of resetting The discussion puts forward the objective requirements when transforming into modern animation character design and use.On this basis,this article uses the main points of Taoist text novels from the cartoon character design of the enfeoffment theme in Chapter Three,and discusses the objective laws based on appearance characteristics,color expressions and character behavior characteristics.Secondly,in the fourth chapter,this article further integrates the character performance of today’s Fengshen theme animation,summarizes and rationalizes the basic points and method directions of the character reset,that is,through the original recognition of the character,the main creation is piled up with the surface features.Guidance and relevance points,combined with the extraction of character features and internal performance,complete the assignment of new meaning to traditional characters and the transformation of audience identity.Finally,the content of the fifth chapter explores the meaning transmission and worship value of the new Fengshen character design from the perspective of the derivative meaning of the animated characters of the Fengshen theme.On the basis of inheriting the performance of traditional elements,the animation character modeling design has new cultural connotations and maintains the artistic association of Chinese characteristic culture.Through the "difference"performance of the characters,summarize the enlightenment of the future development of the theme animation and the character design,strengthen the performance of the three main points of the enhancement of the characteristic performance,the transformation of the theme performance,and the "intergenerational inheritance" of the animation idols in the Chinese culture itself.Therefore,it can deeply cultivate the performance of animation characters in traditional cultural themes of our country,effectively form a role reset based on national culture,and build a creative concept of characteristic animation art.Through the excavation of the role of local religious culture and the disassembly and combination of elements,the characteristics of role design dissolve the original religious corners and inherent narrative performance,break the original image cognition,and transmit it more in line with contemporary social cognition and social aesthetics,and promote the birth The "Fengshen",character idol with new cultural ideals provides domestic animation with reference to traditional culture and reset ideas to help the development of Chinese national animation characters. |