| With the development of society and advance in science and technology,the number of Internet users is increasing.The products sell online and digital market and digital marketing mode emerged.Many enterprises follow this trend and change their business model.This translation practice material is selected from the first and second chapters of Master Attention in a Noisy Digital Market——Faster,Smarter,Louder,which mainly talks about how to build a strong brand and how to attract traffic.According to Newmark’s Text Typology,it belongs to information text,with objective and concise language.Many technical terms,long sentences and passive sentences are the typical features of this text,which makes translation difficult.As English and Chinese belong to different language families,there are great differences in expression between them.Communicative translation strives to convey the meanings of the source text accurately and both the content and language of the translation can be understood and accepted by target readers.In order to make target readers better understand the digital marketing strategies,the translator adopts Newmark’s communicative translation to guide this practice.The translator uses some methods such as amplification,omission,linear translation,division,inversion,changing voice and so on from the three levels of lexical,syntactic and textual.The translator gives full play to the advantages of the target language and makes appropriate adjustments to the source text,so as to get rid of the shackles of the original language structure and make complex concepts easy to understand.Through the analysis of typical cases,the translator hopes to provide reference for the later translation of marketing texts.In addition,through this practice,the translator masters a lot of professional knowledge of digital marketing and has a deep understanding of the translation process.At the same time,the translator finds the shortcomings,which should be improved in the future study and work. |
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