Research On The Application Of Generative Art In Visual Identity System

In recent years,the name of "graphic design" has been changed to "visual communication design",which means that the development of the discipline is not limited to the form of vision and the medium it carries,but pays more attention to the communication itself.This is because in the era of information explosion,the channels and ways of information transmission have changed,and the traditional visual recognition has been gradually unable to meet the public’s physiological and psychological needs.This requires designers to actively explore new forms of visual identification,and the progress of science and technology also creates opportunities for the innovation of visual identification design,pushing it to a new situation of innovation-driven and technology-assisted.Generative art is the creation form of artistic works generated by computer code.Its creation mode provides creative ideas for the design field.Many studios at home and abroad have applied the means of generative art in their design practice,bringing new vitality to visual identification.This topic through the research of digital media of visual communication way under the time background changes,generated around the artistic features of art,through literature research,interdisciplinary research,case analysis,dig the visual identity of new point of view,this topic to solve the generated art involved in exhibition after identifying the identification of the integrity of the internal and external problems,research methods of effective strategy.In this research,based on relevant literature research and current situation research,the interdisciplinary path of generative art is discussed.Combined with the perspectives of semiotics and communication,the feasibility of generative art intervention is explored by taking the visual identification of exhibition as an example.At the same time,a comparative analysis of the domestic and foreign cases of the application of generative art in exhibition identification is made,and the relevant influential factors such as relevant media,brand strategy and target audience are analyzed to summarize the performance characteristics,application scenarios and application methods of the emerging art after its involvement in exhibition identification.Then,the SIS strategy--Systematic construction of structure layer is proposed.Application layer Interactive expression;The strategic layer promotes Sustainable construction.In the project of "AGI in Universities · Jiangnan University",the design practice attempts: through the overall sustainable planning of the exhibition image,the user model is established by questionnaire,interview,visual version test and so on,in order to enhance the attraction of the exhibition activities,enrich the feelings of participants,so as to gain a deeper experience.The research process from method exploration,strategy extraction to practical application of the final project is completed.It is hoped that the research of this topic can provide ideas for broadening the dimension of visual identification and provide reference for the effective establishment of visual identification system.