Research On Cultural Writing Of Rural Short Video

With the sinking of mobile Internet,short video has been embedded in rural space,and a huge rural media landscape is being staged.As the main part of the countryside,villagers began to record their lives in short video to show the natural features,customs,development and change of the countryside,and integrate their own thoughts,emotions and life perceptions to outline a diverse and multi-dimensional modern rural scene to the outside world.The short video of the countryside,which takes the village as the main body and villagers as the main body,has made the countryside farewell to the long-term "other" complaint and ushered in the opportunity of "self" speech.The process of recording life from the perspective of the owner is actually the process of actively writing the rural culture.Its cultural practice not only reflects the villagers’ cultural subject consciousness,but also has important value and significance for exploring the consciousness and reconstruction of rural culture,inheritance and revitalization.This paper is divided into six parts.In the introduction,the background,significance,current situation and research methods of this paper are systematically combed and elaborated,and the relevant concepts are defined.The first chapter discusses the main body of rural short video culture writing.According to the logical relationship of rural space,the writing subject is divided into the native writer and the returning writer.The native writers are mainly composed of the workers who specialize in agricultural production and farmers who "leave the land and never leave their hometown".The short rural video produced by them is a kind of cultural writing from the perspective of endogeneity,which effectively makes up for the deficiency of mainstream discourse in rural cultural writing.The rural short video writers are mainly composed of the returning people.They travel between the countryside and the city,examine and write the rural culture from a dual perspective of both inside and outside,actively present the value and significance of the contemporary countryside,and often participate in the short video production of the native writers in the role of enlightenment or assistant,and reshape the writing of rural culture in dialogue and exchange Main field.The second chapter analyzes the cultural writing content of rural short video.In the way of cultural classification,the writing contents of rural short video are divided into material level,spiritual level and normative level.The specific performance of different levels of rural culture in short video is described.The three levels of culture interweave with each other,coexisting in the cultural writing content of rural short video.The third chapter analyzes the strategies and skills of villagers using rural short video to write culture.From the narrative level,rural short video has the characteristics of micro documentary,taking daily life as the theme,taking documentary style as the means,and reflecting the rural faces ignored by mainstream discourse.From the perspective of audio-visual language,a complete cultural image system is constructed by using audio-visual rhetoric,which outlines a multi-element and modern rural scene,which makes the audience immersed in it.Meanwhile,in order to realize the value appreciation of short video,we should label "self" with symbols to create a distinctive personal structure,thus bringing together more advantageous resources.The fourth chapter studies the writing value of rural short video from the perspective of culture,economy and society.The emergence of rural short video builds a digital cultural space for villagers,and makes rural culture freely produce,circulate and spread.This is of great significance to eliminate the cultural barriers between urban and rural areas,awakening the common cultural memory of villagers and building cultural identity.Under the advocacy of rural digital economy,rural short video has realized the extension of value.Through the combination with e-commerce,live broadcasting,tourism and other industries,it has driven the distribution and circulation of rural talents,technology,resources and other elements,and has become an important part of the rural industrial chain.From the social point of view,rural short video reshapes the rural public space,so that the public can participate in the discussion of rural public affairs through virtual presence,promote rural revitalization,and constantly realize the modernization of rural governance system and governance ability.As a kind of folk image file,rural short video not only enriches the level and dimension of rural history writing,but also provides an important link for future generations to recognize the countryside and continue the collective memory.The fifth chapter is based on the previous research,summarizes the prominent problems of villagers in using short video to write culture,mainly in the three aspects of the theme homogeneity,the pursuit of production visual spectacle,digital alienation and self alienation,and puts forward the solutions on this basis.