Research On Customized Font In Urban Brand Image

The research of custom font in city brand image should be from the perspective of audience and consciously change the dynamic process of people’s overall cognition of city.It not only contains positioning and communication,but also closely related to the future development strategy of the city.The core value of city brand image will form city brand after purposeful positioning,communication and marketing.How to combine the internal characteristics of the city with the external appearance,extract the unique value of the city,and deduce the unique characteristic symbol system of the city is the key to the customized font of the city.In this way,cities have cultural communication symbols different from other cities.Once these value symbols are established,they will play a positive role in the development of the city and ultimately promote the sustainable development of the whole society,economy and culture.Based on the specific data analysis,this paper expounds the concept and characteristics of urban brand image,points out the present situation and problems of urban custom fonts in China,and summarizes the main factors affecting the development of urban fonts.Emphasize and affirm the necessity and practical value of urban fonts.Combined with the specific cases of urban fonts at home and abroad,this paper summarizes the main methods of urban custom font construction,and finally makes Anyang city custom font according to the concrete method.