Research On Digital Display Of Cultural And Creative Brands Based On Jade Decoration Patterns Of Prosperous Tang Dynasty

In the face of the development of digital information society,China has begun to vigorously promote the development of cultural and creative industries,people are gradually not satisfied with the traditional single brand display mode,and then put forward higher requirements for it.Digital display is widely used in brand display in this situation.Jade ornament patterns in the Tang Dynasty,as cultural relics which have been circulated after a long period of grinding,should have been better inherited and developed.But the display and dissemination of their culture in the society are only reflected in the cultural relics appreciation and science lectures.These traditional ways of communication have gradually lagged behind the current social development.Cultural and creative brand was born under the national strong advocacy of cultural and creative industries,but the traditional media used in the display is not suitable for the development of society.Therefore,in order to better protect and develop Chinese traditional culture,digital display is needed to spread the traditional cultural connotation of cultural and creative brands.This paper focuses on the application of digital display in cultural and creative brands,and creates cultural and creative brands based on the patterns of jade ornaments in the prosperous Tang Dynasty and carries out digital design practice.Firstly,the origin and development of jade decoration culture are introduced briefly.Then,the characteristics and connotation of jade ornament patterns in the prosperous Tang Dynasty are summarized,which provides the connotation basis for the digital display design of cultural and creative brands;secondly,the present situation of display and communication of jade ornaments in the prosperous Tang Dynasty is analyzed,and the shortcomings of display and communication mode are pointed out and the conclusion that digital display form is more conducive to cultural communication is put forward;and Then,the paper analyzes the characteristics and types of digital brand,and determines that the digital display mode suitable for cultural and creative brands is app;finally,the "culture of giving" is the name of cultural and creative brand,and "culture of giving" app is taken as design practice,and the layout structure of app is combed by absorbing the display advantages of excellent cultural and creative brands,and the design basis is carefully designed according to the characteristics and connotation of jade decoration patterns in the prosperous Tang Dynasty Based on elements,icons and cultural and creative derivatives,a cultural and creative brand app is designed to promote the jade decoration pattern culture.