The New Ugly Style Theme Poster Exhibition Design Application And Research

In recent years,a variety of emerging trends have emerged in the field of graphic design,among which New Ugly is one of the typical representative styles.It has influenced the graphic design circles in Europe,America and Asia,and a number of representative designers and design works have emerged.In western countries,there has been some academic research and discussion on the New Ugly trend,but in China,there is no academic research and definition on how and why this trend is formed and the design concept.It is the core point to sort out and summarize the design concept of this trend in an academic way.The current trend in the design of content transmission,the theme of the output of the short board to fill the theme poster design as a carrier,on the basis of the summary of the design concept and design methods to carry out the theme of the poster design,actually supplements the design practice of New Ugly in content delivery and theme delivery.This article is divided into five parts.The first part analyzes the relevant theories and current situation of Xin Chou Feng at home and abroad,and provides an overall framework and research route for the theoretical combing and design practice of this article.The second part analyzes and summarizes the design style and design concept of the new ugly style,summarizes the process and key nodes of the new ugly style according to the timeline,summarizes its overall causes and consequences,and selected two excellent new ugly works for analysis,and extracted research strategies and methods that can be used for reference..The third part made a detailed systematic summary and combing of this project,and clarified the design process and content of this project.The fourth part summarizes the design strategy and design method of the " BOUNDARY" theme poster exhibition through theoretical research and case analysis.The fifth part applies the methods and strategies to the " BOUNDARY" theme poster design and the main visual design of the poster exhibition.To deliver content with a new form and visual effect,to expand more visual possibilities of design.This article summarizes the overview of the development of the New Ugly design concept,summarizes the design method and design strategy,the concept and method of strategy is applied to the theme of the design of the posters,filled up the shortcomings and gaps in the theme communication and content communication in the new ugly style,also tried more design expression possibilities through actual design practice,it provides some reference and reference for the later research on the new ugly style and more design practice and practical exploration.