Research On China’s Animation Industry Policy Text And Optimal Path Based On Policy Instrument Theory

Animation industry has been highly regarded internationally for its low resource consumption,high added value,and coexistence of economic and cultural benefits since the 21st century.As a universal art form with audio-visual technology which has strong impact especially for juvenile,animation can unconsciously influence and change people’s values by its condensed characters,stories and emotions behind it’s wonderful audio-visual presentations.In this sense,promoting China’s animation industry has a deep significance for economic booming and the development of cultural industry.Moreover,it can also promote cultural exchange between China and beyond so as to change the figure of China worldwide,especially for foreign youth groups.Though China’s animation industry policies successively promulgated since the 21st century have indeed impelled China’s animation industry to a certain extent.The status quo of China’s animation industry is still unsatisfactory.For this reason,this article analyzes China’s animation industry policies through the perspective of policy instrument.This article adopted content analysis method supplemented by the literature research method and based on policy instrument theory.On the basis of policy instrument’s theoretical research,this article built a two-dimensional policy analysis framework through policy instrument and value chain.Then,based on the two-dimensional policy analysis framework,the article analyzed selected Chinese animation industry policies.After the above analysis,this article found that the policy shortcomings of China’s animation policy are mainly manifested in the excessive application of indirect policy instrument and its’ repeated policy content,which is not conducive to industry practice.Supply and demand policy instruments are insufficient in the overall application and specific category distribution.Moreover,the application of policy tools at all stages of the value chain also has some shortcomings,such as insufficient application of policy instrument in the investment and consumption stages.Finally,in response to the above shortcomings,this article proposes that the Chinese government needs to increase the use of supply and demand policy instruments in the future.The application of specific types of policy instruments and the application at all stages of the industrial value chain should also be improved and optimized step by step in accordance with the actual development of China’s animation industry.