Research On The Visual Design Of Central Plains Cultural Image From The Perspective Of Cultural Genes

With the development of my country’s economy and culture,under the social background of vigorously developing cultural tourism industry,various regions have put forward the long-term goal of building a cultural power.As the origin of Chinese civilization,the Central Plains culture is a large-scale and rich cultural system.,Has extremely high research value.This paper takes the Central Plains culture as the research object,combs the Central Plains cultural context from the perspective of cultural genes,and presents the panoramic view of the Central Plains cultural system to the public through visual system design.This article mainly analyzes the Central Plains culture from four aspects: the classification of the Central Plains cultural genes,the level judgment of the Central Plains cultural genes,the visual design strategy of the Central Plains cultural genes and the practice of the visual design of the Central Plains cultural image.Through the establishment of a visual design system,the output of the Central Plains culture is improved,and it contributes to increasing the confidence of the Central Plains culture.This article mainly uses literature research methods,field research methods,data analysis methods,and analytic hierarchy methods to carry out research on the Central Plains culture.First,conduct a comparative analysis of domestic and foreign cultural gene theory,cultural construction status,visual design theory and practical research,and summarize the development trend;secondly,use field investigations,data analysis,etc.,relying on the theoretical framework of cultural genes to summarize and summarize The gene classification of the Central Plains culture;again,based on the classification of the Central Plains cultural genes,the introduction of analytic hierarchy method is used to divide the three levels of the Central Plains cultural genes,and the results are combined with the visual design related theories to analyze the relationship between the Central Plains cultural genes and visual design,Summarize the design strategy of the transformation of the Central Plains culture gene into the visual design;finally,based on the investigation,analysis and visual design strategy of the Central Plains culture,design and complete a set of visual image design system with the characteristics of the Central Plains culture containing the cultural gene context.Under the premise of ensuring the consistency of the overall style,the Central Plains cultural image visual design system creatively uses the dynamic combination of elements based on the Central Plains cultural gene hierarchical relationship and the cultural gene characteristics of each region to draw the Central Plains cultural image logo design and various cultural attractions The graphic design effectively promotes the richness and visual unity of the cultural image of the Central Plains.