The Application Study On Banner Culture In Cultural Tourism Brand Image Design

Culture industry is one of the important part of the pillar industries of national economy in our country.Along with the rapid development of cultural industry,all over the country promote integrated development strategy,such as,tourism plus model,Internet plus mode.Therefore,with the development trend of the times,relying on banner cultural characteristics,building the unique cultural tourism brand and boosting the prosperous development of characteristic banner is the trend of the times.Relying on its rich banner cultural resources,Kulun banner has constructed a diversified development pattern of banner tourism brand,started the "five famous brands" development strategy — "famous dance","famous temple","famous sand","famous food" and "famous medicine".However,compared with the booming tourism industry,the brand visual image construction of Kulun banner lags seriously and fails to form a systematic brand visual image.Based on this,this paper takes Kulun banner brand image visual identity system design as the main research content.Firstly,it goes deep into study Kulun banner banner cultural characteristics,starting from the most representative cultural characteristic famous dance "Andai art ",putting forward Kulun banner brand innovation design strategy — "one with four".Secondly,visual extract the modeling,color and feelings of Kulun banner cultural characteristics,and the extraction element innovation is applied to the brand image design.Finally,implement Innovation promotion of Kulun banner brand image,which is linked with Kulun Banner’s cultural characteristic industries,and launch cultural and creative products with strong banner characteristics,so as to promote the prosperity and development of local industries and improve the visual image design of Kulun banner brand.Through the design of Kulun banner brand visual identity system,this paper is committed to improving the function of Kulun banner,improving the popularity and reputation of Kulun Banner Cultural tourism brand,enhancing the influence and competitiveness of Kulun banner,and helping the prosperity and development of the "the hometown of China Andai art" —Kulun banner cultural tourism town.