Reserch On The Influence Of Thai Films On Chinese People’s Travel To Thailand

China and Thailand have always been friendly neighbors.In recent years,the two countries have frequent exchanges in the fields of transportation,tourism and agriculture.The cultural markets of China and Thailand are related.The development of Thai films in the Chinese market is not only of great significance to cross-cultural exchanges,but also allows Chinese citizens to have a better understanding of Thai culture and enhance cultural exchanges between the two countries.In recent years,the tourism industry of Chinese citizens with Thailand as the destination has developed rapidly,and the number of outbound tourists has continued to increase.There are many reasons why Chinese tourists travel to Thailand.Among them,Thai film is one of the most important influencing factors.The beautiful natural scenery,delicious food,and unique traditional culture reflected in Thai movies are undoubtedly very attractive.As Thai films entered the Chinese market,some films also made good box office,which further triggered the enthusiasm of Chinese audiences to follow the film to travel to Thailand.This article uses a questionnaire to study the impact of Thai movies on Chinese tourists traveling to Thailand.Based on this,the current situation and existing problems of Chinese tourists traveling to Thai films are studied.Based on the survey and analysis,it is proposed how Thai films can better influence China’s tourism industry and market recommendations.This article is divided into six chapters.The first chapter is the introduction,which mainly introduces the background and significance of the research,the theoretical basis,research questions and ideas;the second chapter is mainly a questionnaire survey on the impact of Thai movies on Chinese tourists traveling to Thailand;On the basis of this,a brief analysis of the influence of Thai films on Chinese tourists ’travel to Thailand;Chapter four analyzes the disadvantages of Thai films on Chinese tourists’ travel to Thailand;Chapter five provide targeted strategies and recommendations for the development of Thai film tourism and Chapter six is conclusion.