Rural Area Of Linxia Prefecture Research On The Diversified Supply Of Public Cultural Services

Mending shortcomings,strengthening weaknesses and improving quality are the new action guidelines put forward by the State in the field of public services in recent years,which have an important guiding role in the development of public cultural services,and also inject a shot in the arm to achieve the goal of a strong cultural nation in China.The Party and the State attach importance to the development and construction of public cultural services in rural areas,which is one of the key points for realizing and maintaining the cultural rights and interests of the broadest rural masses and improving the people’s livelihood in society,and is conducive to meeting the growing needs of people for a better cultural life in the new era and adapting to the trend of diversified and multi-level cultural needs of the people.In recent years,China has been promoting the construction of a modern public cultural service system and the formation of a new social pattern of common construction,governance and sharing,encouraging the market,society,citizens and other non-government social forces to join the supply of public cultural services,changing to a certain extent the traditional situation of government monopoly of supply.In this context,the diversified supply of public cultural services in rural Linxia Prefecture studied in this paper has certain theoretical and practical significance.This paper takes the theory of hierarchy of needs,new public service theory and governance theory as the theoretical basis,collects and organizes the academic studies of domestic and foreign scholars,carefully reads and grasps the main points,and combines them with relevant policy documents to try to build the analytical framework of this paper.The paper firstly discusses the concepts of "basic" and "non-basic" in the supply of public cultural services,and clarifies the supply contents of each party in the public cultural services.Secondly,we focus on Linxia Prefecture,which has recently achieved full poverty eradication,and take its rural areas as the research object of this paper,and conduct questionnaire surveys and field interviews in each township in the surveyed area in terms of public cultural service supply subjects,methods and contents,in order to understand the current situation of public cultural service supply in rural Linxia Prefecture.In view of the problems of single main body of public cultural service supply,traditional methods,mismatch between supply and demand,low quality,and lack of talents in rural areas of Linxia Prefecture,we summarize the deep-seated reasons for the unclear positioning of the responsibilities of multiple supply bodies,the lack of government supply capacity,the lack of expression of villagers’ cultural needs,and the high cost of rural public cultural service supply.Finally,under the guidance of relevant theories and with the guidance of problems,we put forward suggestions for optimizing the supply of public cultural services in Linxia Prefecture in five aspects: multiple supply subjects,methods,contents,operation and maintenance mechanisms,and personnel team construction.