Research On Cultural Brand Image Design Based On The Aesthetic Thought Of"Reality And Fake"

As an important traditional Chinese aesthetic thought,Taoist aesthetics has attracted people’s attention and exerted a profound influence on the development of politics,science,technology,literature,art and other fields.In Taoist aesthetic thought,the state of returning to nature and letting nature take its course can meet the spiritual needs of people at present.The aesthetic thought of "the combination of virtuality and reality" in Taoist aesthetics has been constantly used for reference by people,and examples can be found in the fields of ink art,literature and poetry,and modern design,which has certain inspiration and reference significance for the field of art and design.In this paper,based on the understanding of Taoism and the Taoist aesthetic thoughts,mainly discusses "the actual situation in life" aesthetic thinking,analysis and induction begets "actual" aesthetic thought in the field of culture brand visual image design,brand visual image design and expression in tea culture,spread begets "actual" esthetics thought.