| The research content follows the cultural perspective of "Pan literature" and seeks ways to improve the level and theme connotation of display design.In order to find out the relationship between "Pan literature" and display design as a foothold,to show the various elements of design as the research object,around the display design,cultural phenomenon,display design development for in-depth exploration.This paper focuses on the ways and means to improve the communication effectiveness of display design culture,so as to promote the healthy development of design work and social cultural ecology in the process of mutual reference and promotion.The innovation of this paper is to examine the display design from the perspective of "Pan literature" culture,focus on the cultural characteristics of display design,and promote the development of display design.Specific content arrangement: the first chapter is the introduction,including the research background,research object,literature review,research purposes and methods,etc.,which makes clear the core argument of "exploring the cultural expression method of display design in the perspective of General literature".The second chapter analyzes the concept of General literature,including the connotation and definition of General literature,and tries to clarify the cultural phenomenon and essence of General literature.The third chapter analyzes the cultural concept of display design,explains the relationship between culture and design from the perspective of culture and creation,and then refines the cultural attribute of display design.The fourth chapter discusses the application,analyzes the arguments,and starts from the social and cultural ecology from the perspective of General literature;then connects pan literature and exhibition design to get through the relationship between them;finally,puts forward the cultural thinking and problems of the development of exhibition design in the era of General literature.The fifth chapter puts forward the methods to solve the problems,including the enlightenment and reference significance of the form of display design brought by literature as the "generalization" factor of language art,involving four aspects of educational cognition,audience demand,form effect and theoretical research;then it connects with literature,explores the establishment of design style and design language in content;and then returns to the cultural characteristics of display design We should pay attention to the public and cultural audience,the scientific and technological platform and media for cultural expression and communication,strive to seek cultural value-added,emphasize the responsibility of designers,and do a good job in cultural protection and utilization.Conclusion: there are different ways of cultural expression and media in display design.Choosing the cultural perspective under the cultural background and actively exploring the multiple possibilities of interaction between content and form,abstract and concrete,subjective and objective,rational and emotional will help to improve the design level and cultural connotation of display design. |
