Research On The Innovation Of Chinese Animation Film Traditional National Text

As the process of economic globalization continues to accelerate,conflicts in the cultural field between countries have become increasingly fierce.As the media carrier of cultural dissemination,film and television works must assume the responsibility of interpreting and disseminating the unique value of Chinese traditional culture and pushing Chinese cultural values to the world.Enhance China’s soft power in the fierce international cultural competition.With the advancement of science and technology and the advent of the era of picture reading,the rapid upgrading of the film and television cultural industry has been accelerated.Film art has a unique advantage in the process of cultural dissemination with its comprehensive audio-visual means.Each country’s mainstream value system and its cultural traditions are effectively spread all over the world using it as a carrier.Animated films play an important role in the process of a country’s cultural traditions and cultural image dissemination with its characteristics of virtuality,creativity,and freely galloping imagination.The classic Chinese traditional ethnic texts provide rich cultural material for the creation of film and television culture.Many classic animated film character imaginations have become symbols of traditional Chinese cultural values ??with international influence.These classic traditional texts have a wide spread foundation,and the essence of Chinese culture in their connotation is a valuable cultural asset for the creation of animation films in the world.Therefore,it is imperative to conduct an in-depth study on how to excavate Chinese traditional national text resources in the process of animation film text creation,and find a suitable development path for Chinese animation film nationalization under the background of global cultural competition.The single box office of the 2019 animated film "Nezha: The Devil Boy" has exceeded the total box office of all the animated movies in 2018.It is a phenomenal work with a win-win reputation at the box office.The film’s attempts in cultural inheritance and innovation have demonstrated the vigorous vitality and great appeal of Chinese traditional national texts,and provided an excellent model for the related theoretical research of the Chinese animation school.The study found that the audience positioning of Chinese animation film creation is changing from a young age to a full-age age,and consumers in the animation film market are gradually transforming into a fan group of films.In the text creation,experience accumulation of the defamiliarization of traditional texts and the interpretation of the times has been formed,and the shaping of roles has also continuously broken through the original stereotypes,and pursued new aesthetic experiences through unique perspectives of ugliness and reshaping of female images.The plot design reinterprets the modern connotation of traditional stories,reexamines the spiritual core of traditional stories,and rewrites it secularly.Constantly innovating in structure,drawing on the experience of successful works at home and abroad,using anti-heroes and mirror image structures,and seeking new structural models.It can be said that while the Chinese animation industry is demonstrating increasingly skilled animation film and television production capabilities and chasing up the world-class standards,it is also constantly consolidating our animation text creation characteristics and actively exploring the innovative development of traditional national texts,which is the leading Chinese animation film industry.Creation and progress,inheriting tradition and facing modern development and upgrading.