Cultural Cognitive Construction Of Language Media

People construct culture in the activities of recognizing and transforming the natural world.The whole process from sensory contact to the basic knowledge,understanding and processing of the brain constitutes cognitive thinking activities.Language is output in the form of final symbols in this cognitive communication system.Cultural knowledge not only bears the function of carrying and exchanging information,but also a tool for thinking activities.As the most widely used,lasting and primitive medium,language media runs through the entire process of cultural cognition.On the one hand,it stores the ideological and cultural achievements of human cognition in the form of symbols.Language preserves the cognitive achievements in the brain and outputs it in the form of objective and real knowledge.It also means that in practice,it carries the purpose of language users to carry out reality.The construction of meaning;on the other hand,the technical attributes of the media will also influence the shaping of human thinking through the senses and affect the entire cultural cognitive environment.Different language media have different cultural cognition characteristics.The initial cognitive products are formed in the era of oral communication,and they are fixed and standardized into generally accepted cultural products in the era of writing and reading.The era of electronic media has enriched the expression and form of language.Means of transportation formed a "global village" worldwide.The different forms of expression of language media clarify the differential influence of different language media on human cultural cognition.Human beings are living organisms and social entities,and the construction of cultural cognition realized through language is mainly affected by individual thinking and social environment.As far as the individual is concerned,part of the cognitive space of the brain is constructed through the memory stored by language in the process of acquiring external information,and the other part is the knowledge in the language gained in the process of language acquisition.At the same time,in the process of using language media,the brain will also form a cultural cognitive thinking and improve the cultural cognitive structure.As far as the social environment is concerned,the functional attributes and content attributes of language media promote the sharing of cultural cognition resources and shape the ideology of national culture with realistic meaning construction.As an important part of culture,language can show the characteristics of different nationalities from the perspective of spiritual activities.The same national culture will give the people an ideal cultural identity.However,when facing the wave of globalization,it may be difficult to face other cultures.Produce a cultural shock.The irreversible process of globalization requires that we must use language media to handle the relationship between cultural transmission and cultural identity,and in the face of ideological penetration in other cultures,we must maintain rational thinking and protect our national culture.