| Because the relationship between turbulent times, causing the two sides since 1949, under the same cultural background spindle, between the mainland and Taiwan for half a century, are a phenomenon in their development until 1987 by Mazu Culture Religion spread the faith, just let the two sides began to have a breakthrough in contact and in turn produce historic interaction, although the two sides differ on the implementation of the political system, but do the cornerstone of development to be traced back through cultural past, between the two sides No matter the language, customs, habits, etc., they are written in the blood of homology, the same kind of relationship with the text.In this paper, in order to spread Mazu religious culture, for example, to explore the two sides in the ditch with the spread and development of two-way, and then by Mazu cultural transmission model to create other cultures can be so gradual and member of the development model.The first chapter in stages to explore the origin of Mazu belief and Mazu belief in Taiwan caused by the impact, and then derived the unique Taiwanese folk culture, moreover, between the mainland and Taiwan, which have in common the belief of Mazu culture, With cross-strait cultural common ground to justify blood, blood is thicker than facts.The second chapter is the process of understanding the spread of religious culture, the media played spread function, while in Taiwan since the lifting of the ban, the media is how to intervene in religious activities in Taiwan, between the temple with the media is how to maintain a relationship, because religious culture via media wantonly reported, the effect it produces has been derived from many vulgar culture, how the impact of these vulgar culture on society? populace view is? in this chapter the various problems connected with the in-depth analysis.Chapter III Mazu Cultural Communications on cross-strait relations has caused a substantial impact on the political level, the two sides has grown to official interaction, at the economic level but also because of mutual exchange and generated a lot of business practices, and even the development of investment cooperation a different kind of trust business model, but also by the people on both sides of the religious and other cultural exchanges, we are not unfamiliar to each other, which shows the years of the spread of Mazu culture, extends many bilateral benefits.The fourth chapter is to discuss the progress of technology, the traditional media has emerged decline of the situation, instead replaced by the booming new media, because the new media have the characteristics of two-way communication and video will be able to quickly convey information, so both sides of the inter should build on existing traditional media, the new media platform for development cooperation, in addition to jointly cultivate new talent outside media, but also by making the platform more business opportunities at the same time promote cross-strait civilian and official interaction, so that the new media become future cross-strait exchanges continued development of the booster.In conclusion, the spread of Mazu culture, initiated various exchanges between the two sides, spreading function here is obvious, but the spread function, can not stop at just this, it must also be carried forward, the current status of cross-strait exchanges of information passed to each corner, moreover, in the era of new media sprang quickly, both sides of the official and private also must attach great importance, because the new media with traditional media does not have interactive communication function, users do not have to face each other between each other can be platform to spread the message, so the two sides can no longer ignore the existence of the official new media, and vice versa must also be actively involved in manpower, to learn and then make good use of this platform to be able to grasp the opportunity for instant messaging and for the first time. |
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