| illustration art,as an important art form,occupies an important and unique position in poster design.It exists in all aspects of people’s lives,closely related to people’s lives,and gradually developed into a unique aesthetic characteristics,very attractive.Since ancient times,the aesthetic standards of each period,to a large extent,will be affected by the social environment,so different periods of illustration will be different.In modern illustration design,designer should pay attention to carry forward the traditional culture of the Chinese national,flexibly apply the traditional elements to the design,constantly explore the appropriate illustration design strategy,and create novel illustration to meet People’s aesthetic needs.With the development of modern design,illustration art adopts many creative strategies,especially the integration of illustration art and modern design,creating many kinds of artistic styles of illustration,has become a fashion,and gradually recognized by the world.Illustration often accounts for a larger proportion of the poster design than copy,and can clearly express the intent and purpose of the advertisement.Make the advertisement become vivid image,people see at a glance,and no longer feel boring.The greater advantage of illustration lies in its ability to transcend regional,national,and even cultural boundaries.Audiences around the world have a basic understanding of illustration and raise their awareness.The article mainly uses different styles of illustrations in poster design and conducts research on a series of influences on poster design.The first chapter is the introduction,explaining the research background and significance;the second chapter introduces the basic overview of illustration art and poster design,and the relationship between illustration art and poster design;chapter three analyzes and studies illustration art in posters based on the characteristics of illustration art The role and significance in design;Chapter 4 explores the characteristics of illustration art and the style expression in poster design;The last chapter combines the graduation design with childlike illustrations as the leading design of a set of illustrations,and then designs related derivatives. |
