Research On Peak Experience Design Of Traditional Festival Activities

Traditional festival activities are an important part of national cultural life.However,with the continuous development of society and the rapid prosperity of material life,the mismatch between traditional festival activities and modern life has become increasingly obvious.People’s enthusiasm to participate in traditional festival activities is declining,which leads to the lack of Traditional Festival ceremony sense in modern life.Under the trend of cultural tourism integration,local governments focus on local tourism development from local landscape to local characteristic folk culture,hoping to experience and innovate traditional festival activities,attract more citizens and tourists to participate in festival folk activities,so as to promote the sustainable development of regional culture and economy.Taking service experience as the core and using behavioral design theory,this paper makes systematic design and experience innovation for traditional festival activities.Referring to the important role of the four elements of behavioral design theory in the process of shaping experience,this paper analyzes and summarizes the relevance between peak experience and festival activity experience goal,uses the peak experience design idea to reshape the sense of Festival ceremony,and explores the whole solution of festival activity in line with the needs of modern life.Based on the theory of peak end and four factors of shaping peak experience in behavioral psychology,focusing on the sense of experience,participation and ceremony of traditional festival activities,this paper deduces the "M-G" PE theoretical model through the insight and analysis of the needs of public festival activities,and puts forward how to combine the four methods of triggering peak experience moment in behavioral design theory to create a way to meet the needs of traditional festival activities.There are four kinds of experience peaks of experience goal,namely atmosphere peak,interest peak,emotion peak and culture peak.Combined with the construction mode of rural culture and tourism,this paper explores and verifies the design of the Dragon Boat Festival in Diejiao,Foshan.A brand-new cultural service system,such as "dragon day / boat tour" and "multi-level travel experience" are designed to enhance the young people’s sense of life and experience.Turn to the whole year’s dragon boat culture tourism service system of Diejiao water town.