Research On Consumption Alienation In The Context Of The New Era

Consumption is the basic survival mode and behavioral attribute of all organisms,including human beings,and is a necessary means of human life and development.Under the condition of capitalist production,consumption has been alienated,deviating from its nature as a means to meet human needs and becoming the purpose of human activities.The main social contradictions in China have changed in the new era,but China is still and will be in the primary stage of socialism for a long time.In the process of promoting China ’s socialism from the primary stage to a higher stage,the Communist Party of China has made unremitting efforts to gradually establish a socialist market economic system with Chinese characteristics and promote social progress in all aspects with economic development,and economic development cannot be separated from the use of capital.In the reform of market economy,due to the infinite expansion of capital logic itself,the good order of the development of market economy has been destroyed.Consumption alienation has quietly emerged in this process of destruction,which hinders the all-round development of people and the realization of a better life with invisible power,and affects the high-quality development of economy.Based on the development status of socialism with Chinese characteristics in the new era,this paper analyzes the causes of consumption alienation in the new era,and uses Marxist standpoints and viewpoints,draws on Western scholars’ consumption alienation theory and Chinese traditional consumption thought,and on the basis of relevant data research,analyzes and reflects on China’s consumption alienation,and explores the effective path of harmonious coexistence and coordinated development between man and nature,man and man,man and society,so as to realize the comprehensive green transformation of production and life style and build a beautiful China.In view of the current consumption alienation in the new era,based on the collection of relevant information on consumption alienation,this paper uses the literature research method and the unified research method of history and logic to systematically study the consumption alienation in the new era from the aspects of the connotation,theoretical basis and phenomenon analysis,causes,governance principles and paths of consumption alienation in the new era.The main points of this paper are as follows.First,due to the importance of consumption to economic and social development,the research and governance of consumption alienation are not only important but urgent.Second,the theoretical basis of the study of consumption alienation in the new era is mainly composed of Marx ’s ‘alienation ’ and ‘consumption ’ theory,Chinese-style Marxist consumption,Chinese traditional consumption thought and western consumption alienation criticism theory.Third,consumption alienation in the new era is mainly manifested in three forms : conspicuous consumption,symbolic consumption and blind consumption.The causes of its emergence and spread are mainly due to the penetration of capital logic in China ’s economic and social development,the impact of western consumerism values on China ’s traditional values,the extensive use of new technologies and the lack of supervision,and the enthusiasm of the economy and society for the production of ’ false needs’ under the control of capital logic.Fourth,in the process of governing consumption alienation,we should follow the principles of people-centered,green consumption,fairness and justice,and coordinated development,and explore the possibility of governing consumption alienation in the new era by establishing a people-centered consumption concept,balancing material consumption and spiritual consumption,strengthening the construction of cyberspace,and promoting cultural self-confidence.This paper mainly adopts the method of literature research.By collecting the reality of consumption alienation in the new era,collecting relevant literature on consumption alienation in the new era,analyzing and synthesizing the collected literature,it has a relatively systematic answer to the performance essence and causes of consumption alienation in the context of the new era.At the practical level,the principles and paths of consumption alienation governance proposed in this paper provide some countermeasures and suggestions for China to realize the comprehensive green transformation of production and life style,high-quality economic development and the realization of people’s good life.