Philosophical Thinking On Alienation Of Internet Consumption In China

With the development of Internet application,network consumption has become one of the main forms of national consumption,which plays an indispensable role in improving people’s living standard and promoting social transformation.However,the temptation of multi-network consumption leads to the alienation of network consumption,and some citizens unrestrained release their consumption desire,which leads to the decrease of the rationality of network consumption and make them become puppets under the control of the alienation thought of network consumption,pose a potential threat to the development of a cyber power.In view of this,this paper,from the perspective of Marxist philosophy,combs the characteristics and causes of Internet consumption alienation,and puts forward specific ways to eliminate the phenomenon of Internet consumption alienation,with a view to achieving the network of consumption phenomenon of alienation of the comprehensive management.This paper is divided into four chapters:The first chapter is the introduction.This paper expounds the background of the alienation of network consumption from the reality,and puts forward the theoretical and practical significance of the research on the alienation of network consumption.The second chapter related concept and the network consumption development outline.On the one hand,it explains the concept of alienation,consumption alienation and network consumption alienation.On the other hand,the rise of China’s network consumption and the development of the status quo for the following research to lay the foundation.The third chapter network consumption dissimilation symptom and the source.On the one hand,based on the three essential factors of the Internet consumer,the Internet consumer object and the Internet consumer environment,this paper summarizes and analyzes the concrete manifestations of the Internet consumer alienation in China,that is,the alienation of network consumption subject,the alienation of network consumption object and the alienation of network consumption environment.On the other hand,based on the representation of Internet consumption alienation,this paper sums up the causes of the alienation of Internet consumption in China from five aspects: the Elimination of Human Subjectivity in Cyberspace,the manipulation of market capital,the erosion of unhealthy ideological trends,the Anomie of Ethics and Morality in Cyberspace and the weakening of government functions.The Fourth Chapter dissolves the network consumption dissimilation the path ponder.It is pointed out that to effectively eliminate the phenomenon of network consumption alienation,it is necessary to give play to the synergy of all parties.It is necessary to guide the return of the subjective status of consumers and realize the self-guidance of the subject.We should also reconstruct the moral norm and emphasize the role of the moral norm.It is necessary to purify the cultural environment and realize the leading role of culture.We should transcend the logic of capital and play the leading role of government.