Research On Spring Festival Gift Packaging Design From The Perspective Of Post-classic Narrative

At the same time,the Spring Festival gift packaging is pursuing high simplicity and rational design,making the packaging design have gradually syndrome,the design expression is gradually changing,there is insufficient story,the old design technique,etc.,it is difficult to adapt to today’s consumption The needs of the Spring Festival gift packaging design.Under the influence of the postmodernist thinking,narrative theory gradually intersects the design area,providing new perspectives and thinking methods for packaging design.The purpose of this topic is to explore the innovative design method of post-classic narrative in the Spring Festival gift packaging to get a new way to meet the performance of the Spring Festival gift packaging.First,in the interdisciplinary study of the post-classic narrative,the narrative method of narrative design is made in the design area,the narrative approach to a certain design means.Let design works pass cultural and emotions while telling stories,thus causing a procedure for a series of behavioral sentiments.At the same time,through the analysis summary of the Spring Festival Culture and At the Spring Festival Gift Packaging Narration,the Necessity of Spring Festival Gift Packaging Narrative Design is discussed.After analyzing the composition elements of classic narrative and Spring Festival gift packaging,the components of the two should be analyzed by one,and the routine process of the Spring Festival gift packaging narrative is initially analyzed.Second,analyze the routine process points of the Spring Festival gift packaging narrative,that is,the construction of the package narrative text,the choice of narrative expressions,the visualization of narrative text shows,narrative behavioral dissemination and spirituality.Among them,a total framework for the construction of the designer’s dominant narrative text,guiding the development direction of the entire narrative design.The choice of narrative approach determines the visual presentation method of the Spring Festival gift packaging design,affects the demand effect of the narrative and the accepted receiver of the audience,accounts for an important role in the process of packaging narrative design.Finally,combined with the main points of narrative design and the basic requirements of the Spring Festival gift packaging narrative,the Spring Festival gift packaging narrative design performance method is made.It is mainly reflected in the packaged two-dimensional static page narrative design,two-dimensional dynamic page narrative design and three-dimensional stereo narrative design.In the practice link,the "Xu Fu Ji Niu Roine" Spring Festival gift packaging is narracted,verifying the method of the Spring Festival gift packaging narrative design.Static manifestation of traditional Spring Festival gift packaging to dynamic,stereochemical transformation,enhance the narrative of packaging,so that the Spring Festival culture contained in packaging is more likely to make consumers understand and accept,and the development of other traditional holiday packaging design Provide a new reference path.