Cross-media Communication Research Of Epic Jangar

Different media influence the forms and various elements of cultural communication.The application of different media promotes cultural development,and the development of culture provides a testing ground for the application of different media.The two promote each other and complement each other.As one of China’s three heroic epics,Jangar was born in the area where the Mongolian people live in the northwestern Uirat.It was produced in the Altai Mountains and the Irtysh River.It is not only the pride of Chinese literature,but also a treasure of world literature.The oral form that continues to this day is an important reason why Jangar is called a living epic.In addition,in its dissemination process,different dissemination media have appeared,and have gone through the dissemination stages of writing,electronic,and internet.In this paper,the author uses document analysis and interdisciplinary research methods,takes the epic Jangar as the research object,and on the basis of grasping the history of media staging,analyzes the different media manifestations and communication of Jangar from a diachronic perspective.The characteristics of the elements and the law of text change.Excluding the introduction,the main body of the article is divided into four chapters.In the introduction,the article’s research background,predecessors’ research results,innovations,difficulties,and shortcomings are described.The main part analyzes the dissemination form,subject,object,text connotation and changes of epic under different media.The first chapter is the period of oral communication.Jangar has experienced a process of spreading from its birthplace to migration and circulation.On the basis of spoken language as the form of communication,the communication subject includes the political upper strata and the cultural class represented by Jangarqi,and the communication object is concentrated in the Oirat tribe,and the surrounding Han and Kazakh groups are not excluded.As a part of the overall text,the speech has different cultural functions,and the specific content of the text has obvious characteristics of national memory.Chapter Two,the period of written dissemination.The forms of transmission of Jangar include handwritten records before the popularization of printing technology,as well as printed texts and image texts that were popularized by printing technology.The main body of communication changed from the traditional political and cultural power main body to experts,scholars and government departments,and the object of communication expanded from the people in the tribal area to the Chinese mainland and even the wider world.The text has undergone major changes in the solidification process from living to static.Chapter Three is the period of electronic communication.The forms of transmission of Jangar include animated films,radio and television.This is the first time that Jangar has been presented to the world in a concrete way.Scholars in the communication subject went behind the scenes,and government departments used the official radio and television system to open up a new situation for the dissemination of epics.For the first time,a commercial media company entered the ranks of the communication subject.The object of communication has been completely expanded to audiences in the Chinese territory,and has spread along the One Belt One Road and Asian,African and European countries.At the same time,the text has undergone a certain degree of change in order to adapt to the electronic media,which is mainly manifested in dynamic plot units and static plot units including character images and utensil settings.The fourth chapter is the period of network communication.The forms of transmission of Jangar mainly include short video transmission and audio transmission.As a rising body of communication,media companies have become the main new force,and people who love the culture of Jangar have also become the main body of communication under the empowerment of the mobile Internet.The dissemination object has become the majority of netizens,showing the characteristics of the integration of subject and object.The texts of this period are no longer confined to the epic itself,but are guided by Jangar,which has led to the spread and inheritance of a series of national cultures.The conclusion part summarizes the cross-media communication process of the epic Jangar and puts forward a prospect.