The Embodiment Of Interactive Concept In Modern Packaging Design

Modern packaging design is a functional discipline integrating marketing,aesthetics and psychology.Packaging design plays an important role in the field of products.It has the functions of storage,convenient carrying,preservation,extension of product life,information transmission and beautification of products.In the past research on packaging design,most of them regard packaging design as an independent level,and most of them rely on the imagination of designers to explore the paper pattern shape and connotation elements of packaging design,and to study the function of packaging use.The actual packaging and products are a whole.Users pay more attention to the experience of their products in the process of using products and packaging.Packaging,as an accessory of products,should be considered from the user’s goals.On the other hand,users’demand for the texture of modern industrial products increases,and their experience of products increases,which means that the era of experience design is coming.In modern packaging design,taste It is very meaningful to try to integrate the concept of interactive design,so that the product packaging design and the consumer demand of users can establish an interactive communication mode.Through the interaction between people and things,things and people,some information can be transmitted for packaging design.So as to provide some guidance for the packaging design,so as to more effectively meet the personalized and emotional needs of users.Based on the understanding of the concept of interaction,this study explores its future development trend,through combining the knowledge of consumer behavior,psychology and other related disciplines,using the literature research method,comprehensive analysis method,to analyze and answer how this concept is applied to the principles and methods of packaging design,and to elaborate in many aspects.This research focuses on the interaction in the field of product packaging design over the years,and analyzes the application of interactive concept in the field of packaging design in combination with product packaging design,so as to provide the application principles and design methods with interactive concept for package design from various aspects and perspectives,and the results of various comprehensive disciplines The application value of packaging design can provide interaction between packaging design and users,and pay more attention to the adjustment and guidance of interaction experience between packaging design and users.The design results can meet the needs of the majority of users’ goals and emotional experience,and further enhance the experience of packaging design.