Visual Design Research Based On Social Focus Co-brand Chinese Fashion

With the rapid development of trendy Chinese fashion brands and the rise of the brand co-branding boom,improving the direction of co-branding cooperation of trendy Chinese fashion brands has become the core of future development.This article aims to explore the new mode of combining trendy Chinese fashion brands and hot social topics.We aim to integrate more elements of today’s hot topics in brand design,optimise and even redesign the products based on their existing design concepts.Finally,achieve a noticeable representation of their respective strengths and more in-depth exploration of each other’s common needs and potential values,thus achieving the purpose of resource sharing.Simultaneously,a deeper level of cooperation between the brands and the hot social topics or a significant co-branding span will increase the hot social topics’ exposure and social importance.Therefore,this will maximise the value of the brand to a certain extent,drive people to pay attention,and think about society’s issues today.It does not only optimise how hot social topics are communicated but also actively expresses a problem-solving attitude.Thus,such co-branding cooperation spreads positive energy for society and creates more possibilities and positive influence for trendy Chinese fashion brands.