A Report On E-C Translation Of Big Data In Practice: How 45 Successful Companies Used Big Data Analytics To Deliver Extraordinary Results (Excerpts)

With the development of the cloud era,big data has attracted more and more attention.From a country’ s politics and economy to people’ s basic necessities of life,the application of big data is constantly increasing,especially for companies.In today’s highly information-based world,those who can master more information through big data analysis will be able to seize the lead in the fierce competition.The translation material of this report is excerpted from chapters 1,11,33 and 42 of the English book,Big Data Practices: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results.Through the translation of these four chapters,readers can see the contribution of big data to different industries,and stimulate their research interest in other industries affected by big data.In view of the fact that the source text belongs to scientific and technological text with rigorous style and objective language,there are many non-subject sentences and passive sentences.Therefore,the translator selects the famous British linguist John C.Catford’ s“translation shifts” to solve the key and difficult problems in translation from two dimensions of level shifts and category shifts,so as to improve the translation quality,making it easier for readers to understand.Through theoretical research and case analysis,the author believes that translation shifts theory plays an active guiding role in the translation of scientific and technological texts,and hopes that this practice report can provide some reference for other translators to do this kind of translation and stimulate readers’ attention to hot topics such as big data.