A Discourse Study Of Public Relations Crisis Response From The Perspective Of Interaction

This paper takes public relations crisis response discourse as the research object,using interactive linguistics,discourse interaction theory,systemic functional linguistics,by using the methods of qualitative and quantitative analysis,description and explanation,and comparative analysis,this paper makes a linguistic study of the interactive features in the text of public relations crisis response.The study of public relations crisis response discourse includes three aspects: the characteristics and types of public relations crisis response discourse,the interactive elements and process of public relations crisis response discourse,and the interactive resources of public relations crisis response discourse.The first chapter is the introduction,which explains the origin of the topic,the purpose and significance of the research,the present situation of the research,the theoretical basis and the innovation,the research method and the source of the corpus.Chapter two defines and classifies the text of public relations crisis response.Firstly,the research scope of the text of public relations crisis response is defined from the content and style,then the text features of the text of public relations crisis response are discussed,finally,according to the source of the public relations crisis event,this paper divides public relations crisis response discourse into endogenous public relations crisis response discourse and exogenous public relations crisis response discourse,and compares the similarities and differences between the two types of discourse.The third chapter investigates the interaction of public relations crisis response discourse,and discusses the composition and process of the interaction elements in the discourse interaction model.According to the theory of discourse interaction,the interactive elements in crisis public relations are divided into three parts: the interactive subject(including the text writer and the text reader),the interactive context and the interactive text This paper analyzes the features of the three interactive elements in the text of public relations crisis response,and studies the interactive process of the three interactive elements in the text of public relations crisis response from a dynamic perspective.Chapter four examines the interactive resources of public relations crisis response texts and explores the various resources that texts use to achieve interactive purposes.This article mainly from the language resources,the non-language resources two aspects carry on the inspection.In the aspect of language resources,the author uses the lexical resources such as denotations and adverbs,the grammatical resources such as sentence patterns and discourse markers,and the textual resources steps to reflect the author’s attitude and interactive purpose in the process of dealing with the public relations crisis In terms of non-linguistic resources,text,picture,audio,video and so on help to form a complete multi-modal text,which fully realizes the interactive aim of the text writer.