On The Creation Of Three Commercial Advertisements "My Happy Moment"

Commercial advertisement refers to the advertisement for profit.It is not only an economic phenomenon with strong utilitarianism,but also a cultural phenomenon with certain ideological characteristics.Therefore,commercial advertising needs to give consideration to two aspects: the commercial function of promoting sales and the social function of ideology,culture and morality in line with the interests of society and consumers.With the continuous improvement of living standards of Chinese residents,beverage products have become necessities from luxury.People’s functional demand for drinks is also changing.Coca Cola,as a leader in the beverage industry,has its unique essence and mature commercial advertising creation mode in commercialization.However,in 2017,its zero degree Cola products were rarely known.At the present stage,most consumers are disgusted with the repetitive,tedious and compulsory advertisements.Therefore,in order to change the status quo and enhance the popularity of zero degree cola,we must work hard on the creative strategy of commercial advertising,and carry out systematic planning and design from the early creativity,audience psychology,production means and post production.This paper makes a detailed analysis of the creative process and theoretical basis of the three commercial advertisements of zero degree Coca Cola "my free time",so as to provide new ideas for the study of commercial advertising.