| Commercial advertising is advertising for the purpose of profit.It is an economic phenomenon with strong utilitarianism.It is also a cultural phenomenon with a certain ideological nature.At this stage,a variety of commercial advertisements can be seen everywhere in our life.It has become an indispensable means for people to obtain commodity information every day.Various forms of commercial advertisements touch every aspect of life,which can be said to be ubiquitous and occur all the time.However,in many commercial advertisements,the author found that commercial advertisements of music software type are very rare,and there are still several classic successful cases that are very rare.In this paper,the author takes Ku Gou APP software as the carrier,creates three advertising works and expounds their creation.Through the analysis of the characteristics,positioning and user groups of Ku Gou APP,this paper establishes the theme "accompany me" of three advertisements,highlighting the daily companionship of cool Ku Gou APP to the protagonist in life.In each advertisement,there are differences in story content and advertising theme expression,which also reflects the uniqueness of each advertisement.This paper focuses on the advertising planning and audio-visual language of Ku Gou APP,and analyzes and explains it from the source of advertising theme,advertising creativity,lens language and sound application.Finally,after reflection,the author summarizes the shortcomings and problems existing in his creation and practice. |
