Male Body Aesthetics In The Context Of Consumer Culture Aesthetic Study On The Phenomenon Of "Little Fresh Meat" In Recent Years

The second half of the 20th century,our literary and aesthetic faced by aesthetic ideology to the ideology of consumption,consumption ideology is more and more dominant and consumerism culture is very popular.In the context of consumer culture,people advocate the liberation of the body and it is becoming an increasingly popular consumer products at the same time.The body is not only as the main body of investment but also is consumed as object.Under the background of today's physical consumption,not only women's body becomes the object of aesthetics and consumption but also male body may inevitably become the object of aesthetics and consumption.Because along with the progress of the society in recent years,the development of technology,the improvement of women's status,the liberation of the people's thoughts and many other reasons,society has become more tolerant and diversification.For men's diversified aesthetic,the male body aesthetics is more and more accepted and liked by the masses.The hottest new generation idol-"fresh meat"phenomenon is a kind of typical era.In recent years "fresh meat" phenomenon appeared on the television screen widely and it is popular with audiences and fans,becoming a male body aesthetics in the development of a new phenomenon.In the Chinese and western culture body has been the inevitable topic in the philosophical category and typical images in literary context.The body came from the history culture and has experienced a new shock in the present society.Body aesthetics emerged in the 1990s and it is a subject that combines the theory and practice of body aesthetics.In the consumer society,the consumer culture liberated the body,weakened its labor and production,and made the physical materialization the hot spot of the people's attention.Daily life aesthetics make daily life into the aesthetic object and at the same time body become the naked object of aesthetics and consumption.Image technology moves body to screen for people to watch and play and makes body becoming the object for people to see and to be seen.In order to meet the requirements of the audience body has become the object of the discipline.At the same time,the development of the popularity of male body and feminism,the improvement of women's status has an unopened relationship.women as the audience of aesthetic at the same time provides a way to help its development.But in the end the carnival of the male body in the consumer society is the dominant mechanism of consumption.Consumption and benefit together to promote the body aesthetic become body consumption binge.Under the background of the body by the traction control is bound to bring harm to the male body aesthetic and make the body a symbolic body,excessive consumption.In the process of this typical body symbol consumption,pluralistic aesthetic body are being destroyed.In this paper,with Baudrillard's theory of consumer society,Michel Foucault and Richard Shusterman's body theory,semiotics,feminist theory,Baumgarten's aesthetic theoryetc.In the context of consumer culture analyze and think "fresh meat" body consumption binge phenomenon and through the study of this phenomenon of male body aesthetics,I think that we should return to the original aesthetics itself—the body's perceptual learning.It emphasizes the aesthetic consciousness and aesthetic feeling of the body.It has important meaning and value to the performance of "litle fresh meat" actors on the screen and personal life.At the same time exploring the practical significance of body aesthetics,for self-understanding and guiding life has positive practical significance.