Research On Visual Design Based On The Concept Of "Growth"

Nowadays,with the rapid development of science and technology,the Internet and big data are changing all aspects of people’s lives.The development of information technology has brought great convenience to the dissemination of information.In the new era,in order to meet the needs of social and economic development,visual communication design is trying to spread information in more diversified forms.With the support of science and technology,more cross-border integration is formed between art and other fields to jointly imagine the future of mankind.The visual design of the concept of "growth" tries to explore the concept design from multiple angles,taking the motion graph as the main form of information communication,conceptualizing and visualizing the information source about "growth".This paper takes fungus material as the source of information about the concept of "growth",feels and extracts images of fungus material from micro and macro perspectives,and takes it as inspiration to provide rich materials for designers to think about life.The visual design of "growth" concept is to explore the relationship between concept and visualization.First of all,the growth proposition is understood subjectively as three stages of life,namely,gestation,growth and extinction.Secondly,observe the complex growth process of fungi,extract the growth stage with great characteristics in the growth process of fungi,summarize its movement mode,and find the perceptual,aesthetic feeling and significance behind the movement rule,such as power,bloom,rebirth,oppression,phagocytosis,extinction and so on.Then,the texture,color and structure of a part of fungi with formal aesthetic perception are summarized and transformed into a visual design of the concept of "growth".In this process,the author tried to guide the design with data,and to collect visual experience as a designer by reading and observing,to extract and transform the fungus image he saw,and to take the influence on growth in the real environment as a factor to simulate the concept of "growth",and to visualize the author’s thoughts on life in this paper.