The Construction Of Aesthetic Image Of Beijing City Propaganda Film

City propaganda films use image language to shape the image of the city,promote urban tourism,attract investment,and promote urban development.City propaganda video through the city’s history,culture,transportation,architecture,science and technology,art and other different elements of display,shape the image of the city,create a city name card.China’s city propaganda film tends to be homogenized in the construction of the theme content.Only by digging out the city characteristics and shaping the city characteristics can the city leave a deep impression on the audience.Therefore,the research on the city propaganda film is extremely important.This paper selects the videos of Beijing city propaganda videos on Bilibili website,which have been played over 10,000 times,and eliminates the repeated videos and irrelevant videos,and selects eight research samples from which to study the aesthetic images in Beijing city propaganda videos.Based on the theory of aesthetic image,this paper analyzes the types,themes and construction methods of aesthetic image in Beijing propaganda films.The classification of aesthetic image types is based on Wang Yuxiong’s aesthetic image theory,which divides aesthetic image into perceptual aesthetic image and imaginative aesthetic image,which have different characteristics and are interlinked in reality.Both of them are developed from real image and based on subject emotion.There are typical elements in the construction of aesthetic image.This paper mainly narrates the specific elements in the construction of aesthetic image from the aspects of landmark architectural aesthetic image,character aesthetic image and social life aesthetic image.The construction of aesthetic images in urban propaganda films is to express specific themes.Beijing urban propaganda films show the beauty of harmonious urban life,the beauty of inclusive urban culture,the beauty of grand and thick imperial culture and the beauty of urban history and culture inheritance.Different types of aesthetic images construct the inner beauty of cities.The overall urban planning of Beijing proposes to strengthen the function construction of Beijing’s "four centers",and to build Beijing into the national political center,cultural center,international communication center,and scientific and technological innovation center.These image positioning of Beijing will become the elements of the performance of Beijing’s city propaganda video.This paper mainly analyzes the construction of the overall image of Beijing by the city propaganda film from these four aspects: grasping the core functions of the capital,finding the correct city orientation,and building Beijing into the national political center,a famous historical and cultural city,an international metropolis and a city of scientific and technological innovation.The construction strategy of aesthetic image in urban propaganda film is mainly analyzed from three aspects: visual expression,auditory expression and montage of structure and language,and the characteristics of aesthetic image construction are summarized.In the end,according to the aesthetic image construction in Beijing propaganda film,this paper points out the existing problems in the selection and presentation of aesthetic image typology and the theme construction and puts forward the corresponding countermeasures.The thesis puts forward the direction of highlighting the theme of accurate city positioning and optimizing the selection of aesthetic images in the creation of future city propaganda films.