Analysis Of Symbol Construction And Narrative Strategy Of City Image Propaganda Films

China is experiencing the urbanization process with the fastest speed and the largest scale in the world history.The urban pattern is becoming more and more competitive and diversified.The competition is no longer limited to the competition of hard power such as urban economy,science and technology and military.The government pays more and more attention to the construction of soft power such as urban image.As a film and television business card of a city,the city image propaganda film carries the responsibility of promoting the city’s history,culture,natural resources and spiritual outlook,and plays a vital role in shaping and disseminating the city image.In 1999,starting with the city publicity film broadcast by Weihai on CCTV,China’s city image publicity film has gone through 22 years of development.Under the background of the current mobile Internet era,media changes such as communication voice,news production,presentation and distribution also affect the audience’s aesthetic psychology of film and television works.The type,production,content and communication mode of city image propaganda film are also constantly adjusted.This paper selects the most effective publicity film of Shenzhen city image as the research object,and selects 15 publicity films of Shenzhen city image released from 2010 to 2021 as samples.Based on Roland Barthes’ theory of symbolic meaning system,the paper finds that the image of Shenzhen constructed by the publicity film is an open city linking the world,an efficient and pragmatic city of innovation,an ecological city suitable for living and tourism,and a vigorous and civilized city.In order to make the image of the city more vivid and three-dimensional,and the content of the video more hierarchical,the creators of the promotional film adopt a variety of narrative strategies.This paper interprets the narrative strategy from three aspects: narrative time,narrative perspective and narrative audio-visual language,and finds that the narrative sequence of Shenzhen City publicity film is mainly forward narration,with active use of flashback and interlude;narrative time interval is mainly overview,with skillful use of scene and ellipsis;narrative perspective uses zero focus perspective to show the whole picture of the city macroscopically,and inner focus perspective to tell the voice of the citizens microcosmically;In the narrative audio-visual language,the flexible use of symbols to represent the city scenery,music to show the rhythm of the city and through the story to convey the spirit of the city.Shenzhen city image promotional films still face the following problems as other city image promotional films: repeated symbol selection,excessively patterned production and lack of urban characteristics;single expression techniques,lack of emotional expression,leading to fragmentation of narrative;weak audience awareness,interactive communication problems such as unsatisfactory results.Put forward corresponding suggestions for the planning,symbol selection and production form,narrative content and distribution interaction stages of the promotional film,in order to provide improvement ideas for the production and dissemination of the city image promotional film: innovative symbol expression,change the production method;change the narrative thinking,and pay attention Emotional expression;pay attention to audience interaction and expand communication paths;...