Research On The Competitiveness Improvement Of A Immersion English Training Company

As the societal and economic development,education increasingly gains its attention on the whole.The significance of education and training institutions is not limited to the profit of enterprises.It is the supplement and improvement of formal education and an indispensable part of China’s education system.Education and training institutions serves as an important part of the education and training industry.A immersion English training company is a representative English training institution in Shijiazhuang English training market.Compared with large brands in the market,due to external and internal factors,the competitiveness of the company lies many a deficiencies,which also stands as the shared dilemma for many small education and training companies in the education and training market.In this paper,by pushing up enterprises to find out the shortcomings and reasons of competitiveness,scientific countermeasures are formulated to enhance competitiveness,help enterprises to transform and upgrade rapidly,and develop in the direction of large-scale and collectivization,which will bring important practical significance,and also provide crucial reference value for the promotion of competitiveness of small education and training institutions of the same type.In this paper,the competitiveness of A immersion English training company is selected as the research object.A questionnaire on the competitiveness of a immersion English training company is made in this paper based on in-depth research and extensive reading of literature.Through the analysis of the data collected from the questionnaire,the author finds out the customer’s satisfaction with each index of the competitiveness of a immersion English training company and the recognition of each element of the enterprise’s competitiveness,so as to extract the customer’s demand orientation for the development of the enterprise.And then the author finds out the direction for improvement in the manner of comparing the current situation of the enterprise’s competitiveness.Through the research on the internal and external factors of the competitiveness of a immersion English training company,we can conclude that customers pay more attention to the teaching staff,brand,curriculum system and other aspects of education and training institutions combined with the analysis of the current situation of China’s English training institutions.However,there are many problems in China’s small-sized English training institutions,such as weak teaching staff,low brand awareness and lack of characteristic curriculum system Poor infrastructure and lack of long-term development plan.Compared with the large chain brands in the industry,the main reasons for these problems can be attributed to the lack of funds,professional management experience of managers,and the weak construction of corporate culture.In this paper,taking A immersion English training company yas a representative,an example,the author puts forward strategies to enhance the competitiveness of enterprises from both internal and external aspects in view of the common problems existing in small-sized education and training institutions.The strategies covers cooperation with external excellent brands,strengthening the employment of external resources,and improvement of the internal infrastructure,human resources,teaching resources,marketing,brand building and some other facts.According to the research on the competitiveness improvement of A Immersive English training company,the paper is achieved to help the case enterprises find out the shortcomings of their own weak competitiveness,and then put forward some countermeasures to improve that.The research of this paper aims at helping the same type of enterprises play their own advantages,overcome internal and external disadvantages,stand out in the fierce market competition,and obtain better development space under the influence of major external environmental factors.