Research On Cultural And Creative Product Development Of A Metro

The state clearly put forward relevant regulations,vigorously support the development of cultural industries,and develop it as a pillar industry of the national economy.City A also released a "white paper" on the development of cultural and creative industries.During the great period when the country vigorously developed the cultural industry,A Metro seized the opportunity and vigorously promoted the development of cultural and creative products.At the same time,we should clearly realize that A Metro’s cultural and creative product market positioning is not clear,product features are not prominent enough,and product development process management is incomplete,which is an urgent problem to be solved at present.This article takes A Metro cultural and creative product development as the research object,and comprehensively uses the literature query research method,survey method,data statistical analysis method,comparative analysis method,and 4P marketing theory,PEST analysis method and other professional theoretical knowledge,from the product market environment,In terms of product market positioning,product design concepts and marketing promotion,a comprehensive analysis of the A Metro cultural and creative product development model was conducted.Combined with the current A subway operation mode and future development trends,in-depth research and comprehensive analysis,by collecting recent big data on passenger flow of the entire A subway network,comprehensively analyze the potential consumers of A subway cultural and creative products,according to the characteristics and passenger flow attributes of A subway lines Targeted market segmentation.At the same time,comprehensive research and comprehensive comparative analysis of the current domestic development of more mature metro cultural creative products,museum cultural creative product development excellent cases,and summarized and refined the A subway cultural creative product development model,for other domestic urban rail transit cultural and creative products Development provides a certain reference and reference.For further development of A Metro’s cultural and creative product development,it must be supported by a series of safeguards,from the policy support guarantee of the environment to the guarantee of capital investment in product development,to the deployment of professional developers,and all aspects of product development management.Optimization,put forward suggestions for optimization and improvement.At the same time,it proposes to optimize the product development path by clarifying the target market,making good use of the brand strategy,promoting multicultural integration,establishing a "cultural+" position,and making good use of the "Internet +" model,so as to provide a reference for the deepening reform and transformation of the national rail transit industry.in accordance with.Maximize the extension of the brand culture of subway cultural and creative products,optimize the integration with Chinese traditional culture and urban regional culture,continue to increase the influence of the A subway cultural and creative product brand,and build the subway creative culture into a dazzling urban business card.