Analysis Of The Local Cultural Marketing Strategy For Creative Industry Cluster

The development of creative industries is a hot topic in the twenty-first century. The success stories of the global creative industry cluster area inspired sprouting and developing of more and more creative industries concentrated area in China. Based on the background of industrial restructuring in the National12th Five-Year Plan, and the revitalization of the cultural and creative industries, this article analyzed the elements characteristic of mature creative industries concentrated area, and do research of geographical cultural marketing concept, as well as its marketing focus and marketing strategy, followed by specific discussions in strategy of geographical marketing in cultural creative industry cluster area.This article choose the Lovepool creative industry Liverpool cluster area in UK and creative industries concentrated area of Taiwan’s Hakka as example, analyze the regional cultural stragedy of marketing environment, strategic positioning, planning and design, marketing communications and so on, summed up the role of government and intermediariesin in regional culture marketing of the creative industries concentrated area:to coordinate the geographical culture elements, to refine the cultural elements, and geographical culture elements integration in product design.Meanwhile, based on the field research material in the1506Creative City in Foshan, and the comparison with examples in Liverpool and Taiwan’s case studies, this artile analyzed the lack of the1506Creative City, including refining of geographical and cultural elements, level of utilization of plant transformation, Government’s participation, organic combination, geographical cultural inheritance and development. Strategic thinking on the domestic creative industry gathering area about how to better geographic and cultural marketing, which have some reference value on how to use the geographical culture for creative industries in China.