Ddy On The Visual Of The Landmark From The Perspective Of Image Narrative

At present,the development process of urbanization presupposes the importance of urban image in various regions.Under the general trend of diversified development,how to tap the traditional advantages of the region and create a visual image of the city with a unique humanistic atmosphere has become an important work for local governments to actively engage in practice to enhance local competitiveness.As a basic part of the city,historical and cultural landmarks condense a series of elements that constitute the urban cognitive system,such as urban historical changes,regional traditional customs and national spiritual psychology.It is an important content of building the city’s cultural image and a cultural carrier that can leave people with memory points and feelings.Hohhot,as one of the birthplaces of Chinese civilization,has recorded the historical development of the city in the Ming and Qing dynasties,whether it was the site of "Dayao Culture" in ancient times,the remains of Yunzhong Ancient Great Wall in the warring States period,or the royal residence and temple art in the Ming and Qing dynasties.At the same time,as an effective way of urban image communication,image plays an important role in the formal expression and narrative communication of urban brand culture connotation.Therefore,based on the perspective of image narration,this paper takes Hohhot landmark visual design as a case study to explore the narrative strategy of Hohhot landmark visual recognition symbol in the context of globalization and modernization,to construct cultural symbols and visual expressions with the spirit of the times and local characteristics,to describe and interpret Hohhot’s past urban images,and to shape the sense of belonging of urban culture through image narration.In order to preserve and continue people’s memory of urban historical and cultural landmarks,Hohhot city image localization,characteristics and branding.