| Since the development of western capitalism,the demand for national consumption has been increasing.Gradually derived a kind of excessive possession of natural resources and excessive pursuit of material enjoyment of high consumption values.This is consumerism values.Nowadays,in the environment of rapid development of social and economic level,the total annual national income is increasing year by year.The living standard of the people has been greatly improved.The consumption level,consumption mode and consumption concept of the people have changed greatly.However,with the promotion of reform and opening up and economic globalization,consumerism values gradually permeate into China’s social consumption environment.As a result,China’s social consumption ethos and value orientation have changed,accelerating the production of ‘big spender’ and the behavior of ‘reckless spending’.Consumption should be based on the subject’s own reasonable demand.However,the behavior of ‘reckless spending’ is beyond the reasonable consumption limit of the consumer itself.It is an unrestrained and irrational consumption behavior that only pursues the satisfaction of the consumer’s sensory desire and unlimited possession of resources.As a result,it may cause a lot of waste.With such development,the behavior of ‘reckless spending’ will cause the completely disappearance of the frugal and harmonious consumption ethics.Thus,the Consumption Alienation of ‘big spender’came into being.It disintegrates the subject’s pursuit of real life meaning and happiness.The behavior of ‘reckless spending’ only lies in the pursuit of the satisfaction of unrestrained consumption desire and the enjoyment of waste material resources.‘Big spender’ own consumption rights and moral responsibilities are separated.It limits the development of the adjustment ability of consumption behavior and value judgment ability of the party.Therefore,researching the causes of the behavior of ‘reckless spending’ plays an important role in solving the ethical dilemma of the ‘big spender’ and restricting the behavior of ‘reckless spending’.So,it is necessary to speed up the construction and development of the consumption ethics system of ‘big spender’.At the same time,we must set up the consumption ethics principle of ‘big spender’.We should improve the educational level of ‘big spender’.We will improve the social consumption climate and consumption model.We are constantly restricting and standardizing the behavior of‘reckless spending’.At the same time,we should turn the external standardization into the internal consciousness of ‘big spender’.‘Big spender’ should continue to improve the ability of consumer value evaluation and moral cognition and establish consumption ethics.‘Big spender’ should adjust the main body’s consumption behavior.‘Big spender’should abide by the consumption ethics.In addition,the society should speed up the development of sharing consumption.Only when ‘big spender’ can effectively restrict its the behavior of ‘reckless spending’.It will help ‘big spender’ to realize happiness and freedom of life. |
