Analysis On The Phenomen Of Online Ugliness Examination In "Low Aesthetic Society" And Its Correction Research

In April 2019,New Weekly put forward the concept of "low aesthetic society",which quickly spread and became a hot topic.Indeed,although we are paying more and more attention to and pursuing "beauty",in the face of the general aesthetic literacy is not high,but the emergence of beauty,the ugly as the beauty,and even publicize all the ugly-related intention and presentation.At the same time,with the rapid development of network media,mass entertainment has been transformed from traditional media to network media,which has also brought this kind of deformity evaluation of ugliness to the field of communication.Network evaluation of ugliness is a common phenomenon of low aesthetic feeling in the Internet era.Although the online examination of ugly is born in the virtual environment,the elaborate planning of the media,the blind conformity of the public and the strong instigation of the public opinion leaders have caused the irrational onlookers of the whole people,which has had a huge impact on the real society virtually.The author tries to take"Koi" as the representative of the network ugliness review in the low aesthetic society,to analyze the reasons for its dominance of the screen,and to analyze the symptoms of"Koi" ugliness.In line with the purpose of aesthetic education and cultural inheritance,based on the traditional Chinese fish culture,the author tries to correct the "Koi" from the perspective of design.With the help of aesthetics,psychology,communication,design and other related theories,this paper conducts research from the following aspects:First,it points out the reasons for writing by combining with the related theories of aesthetic education;Second,from a macro point of view to explore what is low aesthetic society,what is the phenomenon of online ugly review,as well as its impact,further point out the importance of research;Thirdly,taking "Koi" as a case study of the phenomenon of online ugly review,this paper analyzes the reasons for "Koi" dominating the screen from the perspectives of culture,psychology and communication mechanism,and discusses its irreversible characteristics and the necessity of improvement.Fourth,in-depth analysis of the "koi" ugly symptoms,for its further optimization to provide a clear direction;Fifth,from the Angle of design,analysis,graphics and culture,the relationship between the integration between modern and traditional,and graduate with the fortunes of creative theme,through the graphic language to show as a designer of low aesthetic feeling and the network "ugly" improvement and reflection,and path for the combination of traditional and modern design.