Genealogy Of Rural Revitalization-Research On The Construction And Visual Design Of The Family Tree Digital Service Platform

General Secretary Xi Jinping proposed the implementation of the rural revitalization strategy in the report of the 19th National Congress of the Communist Party of China.With economic development,industrialization and urbanization are gradually eroding the pattern of traditional villages,the development of rural material civilization and spiritual civilization is not synchronized,cultural inheritance faults,brain drain and other phenomena are frequent.Rural traditional culture is gradually declining,and cultural construction is facing numerous complexities.Challenge.Cultural revitalization is the soul of rural revitalization and the spiritual power of rural modernization.Genealogy as an important cultural means to maintain the clan has occupied an irreplaceable position in the construction of rural culture and rural governance since ancient times.The traditional moral system,code of conduct and cultural connotation in the genealogy have provided rich materials and variety for the revitalization of rural culture.way.The author of this article participated in the compilation of the family tree in 2019 and realized that the family tree can not only enhance the cohesion of the family and the sense of belonging of the members,but also influence the values of the family to a large extent.With the development of information technology,genealogy has gradually developed in the direction of digitization,and certain results have been achieved.However,the current digital genealogy service platform more or less has disadvantages such as lack of function construction,random information management,and poor user experience.Based on this,the author explores the construction and design optimization plan of the family tree digital service platform by analyzing the literature data,sorting out the results of the digital family tree construction,and using the relevant theoretical knowledge of design,and starting research from the following four aspects:First,look at the current status of family tree digitization from literature research.Through analyzing the origin and development of genealogy,genealogy and the research status of genealogy digitization,sorting out the technical application,latest achievements and problem analysis of the digitization of genealogy in the literature,looking for effective and innovative ways of digitization of genealogy.Second,analyze the relationship between genealogy and rural revitalization from the perspective of value.Based on the status quo of rural modern development and rural cultural construction,explore the potential value of genealogy in the construction of modern rural culture,and explore how the digitization of genealogy can better play the value of genealogy and promote the revitalization of rural culture.Third,field research and market research.Through a field visit to Ninghua,Fujian,with the Ninghua family tree as the representative,the current situation and digitalization process of family tree transmission in modern villages are analyzed.Through the form of interviews,from the perspective of a "genealogist",we can understand the specific issues in the process of protection and development of family tree inheritance.At the same time,by analyzing the defects in the function construction and visual design of the existing family tree digital service platforms on the market,the feasible plan for platform optimization is explored.Fourth,design conception and optimization analysis.Based on the problems derived from literature research,field investigations and market surveys,the conception of the function integration and visual optimization of the family tree digital service platform is proposed from the three aspects of demand analysis,function positioning and user experience,and through analysis of the design content of other excellent service platforms,Confirm the feasibility of design optimization.