Research On Emotional Expression Of Public Welfare Micro Film

Originating in the fertile land of the Internet in the era of new media and in the context of "micro" culture,micro films,with distinctive flavor of The Times and the appearance of folk art,flourish and become popular network cultural products that permeate and enrich people’s emotional world and real life.Chinese media consciousness awakening of the modern public welfare spirit summons,army of public media,the public movie arises at the historic moment,from the social public interest,caring age human emotional perspective,to promote the public welfare spirit as the goal,to depict the emotions of good spirit and human nature behind them deep impression,lead the new fashion of the socialist core values.Compared with propaganda,it is more vivid and more interesting than news advertisements.With sincere and delicate emotions,public welfare micro films connect art with reality,connect you and others,and make the public welfare concept deeply rooted in people’s hearts and the society.However,from a dialectical point of view,the distortion and negligence of emotional expression are the main problems commonly existing in many current public welfare micro films,which restrict the transmission of public welfare ideas and thus limit the development of public welfare micro films.Emotion is the "nucleus" of public welfare micro films,and the exquisite expression of emotion is the driving force for the transmission of public welfare ideas.Studying and solving the problems of emotional expression in public welfare micro films is the key to breaking through the difficulties of creation,and also the key to the effectiveness of public welfare publicity.This study around the emotional expression of public micro movie,the core elements to the art psychology,emotional maturity of subjects such as sociology,aesthetics,communication theory as the support,through to emerge in recent years good public welfare micro film appreciation of learning,and practical experience,the author summarized integration,analyze the discussion public emotional expression in the process of micro film creation and aesthetic.This paper is divided into five chapters.The main contents of each part are as follows:The first chapter is the theoretical basis.Tracing to the source of micro films and public welfare theories,this paper understands the concept and connotation of micro films for public welfare,and dialectically and objectively analyzes the main problem of their creation--barriers to emotional expression.Starting from the discrimination and analysis of artistic emotion and artistic expression,the internal relationship between emotion and artistic emotion,emotional expression and artistic expression is clarified,and the logical direction of the following research is corrected with the rigorous theoretical power.The second chapter analyzes the perspective of theme construction,answering the question of "how public welfare micro films construct themes to express specific emotions".Based on the creation feature of theme-first,this paper expounds the social responsibility of public welfare micro films,the selection principle of education-guided emotional themes,and the three major features of emotional theme content presentation: highlighting the ideological orientation of national identity,regulating the ethical and moral standards of social members,and reconstructing the modern value standards of national culture.Chapter 3 and Chapter 4 are the key chapters of this study,which conduct in-depth analysis according to the order of artistic creation and answer the question of "how public welfare micro films express specific emotions through narrative discourse and image writing".The third chapter constructs the understanding of the emotional narrative framework of public welfare micro films.It analyzes the emotional narrative mode of combining emotion and rationality from the aspects of tenderness and suffering narrative.From the aspects of the story that touches the social reality and the characters who build the group pictures together to remember,this paper analyzes the realistic elements that echo between emotion and truth.This paper analyzes the pluralistic narrative structure of the reflection of emotion and heart from the aspects of the fragment structure that reveals the psychology in multiple dimensions and the sketch structure that highlights the emotional climax.The fourth chapter constructs the interpretation of the image language system of public welfare micro films: from the perspectives of small scenes to create emotional details,light and color to render lyrical artistic conception,and long focal length to enhance the effectiveness of expression,the visual language that calls for emotional memory is analyzed.This paper analyzes the auditory language that intensifies the emotional experience from the perspectives of sound effects and realistic sound of human voice,as well as the production of emotional tension by music and silent freehand rhetoric.The fifth chapter,through the study of the potential rules of artistic expression of public welfare micro films,summarizes the skills of emotional expression from the aspects of script creation,actors’ performance,shooting and editing,and points out that subtle emotions are the basis of emotional expression and vivid performances are the soul of emotional expression.At the same time forward-looking put forward to create fine art,vertical screen aesthetic presentation and stars to participate in the innovative suggestions.Based on the cultural background of The Times,this paper focuses on the emotional expression as the core of creation,and studies the emotional expression in the creation and appreciation of current public welfare micro films from two perspectives of artistic creation and aesthetic acceptance.Based on a solid theoretical basis and a lot of text interpretation,this paper sorts out and elaborates the aesthetic features of emotional expression in public welfare micro films,hoping to provide valuable reference for public welfare micro films to express emotions more accurately and carry forward the concept of public welfare.