| As an excellent folk art included in the first batch of the national intangible cultural Heritage list,Fengxiang clay sculpture has unique cultural implications and artistic value.As the most representative image of Fengxiang clay sculpture works,the image of the Fengxiang clay sculpture tiger has been widely concerned by all walks of life.How to retain the original charm of its folk art in the context of the current market economy,find a suitable entry point between tradition and modernity,and continue the artistic form of Fengxiang clay sculpture in the context of the new era to better integrate it into youth culture is a major problem we are currently facing.In order to solve the above problems,this subject takes the image of Fengxiang clay sculpture tiger as the research object,and uses the methods of literature research,interdisciplinary research,field research and design practice to analyze and study the historical origin,aesthetic implication,artistic characteristics and innovative design of the image of Fengxiang clay sculpture tiger,to explore more possibilities for the innovative development of the image.First,the historical origin of Fengxiang clay sculpture is summarized,and the image of Fengxiang clay sculpture tiger is extracted from it to explore its origin and development,explore its aesthetic meaning and implication.Based on the understanding of the image of Fengxiang clay sculpture tiger,the author compares it with the image of Fengxiang clay sculpture tiger in other regions,summarizes its aesthetic tendency,and forms the basic cognition of the image of Fengxiang clay sculpture tiger.Secondly,starting from the three features of color,pattern and shape structure,the main features are extracted by SFFCM clustering algorithm,HSV model,digital image acquisition technology,rubbing method and eye movement technology,to facilitate the subsequent research and application of innovative design.Thirdly,through the analysis and judgment of the popular trend,four design styles,namely flat design style,cyberpunk style,fault art style and acid design style,are obtained,and the significant visual features of each design style are extracted to propose a pattern innovative design scheme.The pattern innovative design is carried out based on the extraction of the image features of Fengxiang clay sculpture tiger above.Finally,based on the design scheme of Fengxiang clay Tiger image,the design inspiration,design style and color matching of women’s ready-to-wear were proposed to improve the design practice scheme and complete the design practice.The research shows that the image of Fengxiang clay tiger is derived from the tiger image in nature.It has great folk customs and aesthetic taste,outstanding decorative effects and profound cultural meaning.Its color pursuit of elegance and a common appreciation,good at the use of high saturation high brightness colors,especially yellow,green,and red three colors are the most preferred.The application of pattern adopts the principle of symmetrical and balanced formal beauty,in line with the traditional Chinese aesthetic concept.Modeling the pursuit of perfection,beauty,and harmony,with ears and the head of the most people’s attention.The visual features of four fashion trends are used to highlight and improve the image features of the Fengxiang clay tiger,creating design products that effectively spread its aesthetic characteristics and cultural flavor.It provides some reference for the innovation of traditional folk patterns and products and enhances its market competitiveness.At the same time,in the game between tradition and modernity,the Fengxiang clay sculpture tiger image can continue the tradition and integrate into new cultural connotations and broaden the application of Fengxiang clay sculpture tiger image in products,to achieve better and more efficient dissemination of intangible cultural heritage culture and dissemination of Fengxiang clay sculpture. |