Creative Analysis Of Chinese Animation Films

Since the birth of Chinese animation films,classic IP has played an important role in the development of Chinese animation films,and the creation of works is full of the shadow of IP.For example,animated films such as "Conquers the Dragon King"(1979)and "Monkey King"(1961-1964),which are adapted from classic culture,have become unforgettable youth memories of a generation.In recent years,a number of works adapted from classic IP have appeared in the Chinese animation film market again.These works have won the love of the public,evoked our national memory,and triggered the public’s enthusiasm for Chinese animation films discussion.This article is based on the successful cases of IP adaptation of animated films in recent years,and selects "CUG: King of heroes"(2015),"Big Fish & Begonia"(2016),"Blanca"(2019),"ZEZHA:I am the destiny"(2019)and "Legend of Deification"(2020)are the main cases.Adopt literature research method,case analysis method and comparative analysis method,combined with cultural and creative industries,art and other related theories to find out their successful creativity,and conclude that the creativity of these successful works is roughly reflected in the character image,aesthetic characteristics,hearing and text These four aspects.At the same time,there are some problems in Chinese animated films and domestically produced IP-based animated films.Combining the successful experience of classic IP-based animated films can be used for reference,it provides some feasible suggestions for the future development of Chinese animated films,and proposes to inherit and carry forward traditional culture.Dig deep into the connotation of traditional culture,combined with the spirit of the times to make a new interpretation of IP,make a series of IP,and create an animation brand.At the same time,we must pay attention to the cultivation of animation talents,broaden the audience,and lead the audience’s aesthetics.It is also necessary to use the cohesive power of IP to improve the animation industry chain,and to better play the value of IP in order to accelerate the transformation and upgrading of the industry.Analyzing the cases of domestically produced IP adaptation of animated films in recent years,updating the sample of Chinese animation film research,studying the creativity of classic IP adaptation of animated films,and providing animation producers with new creative ideas.I believe that the Chinese traditional culture,which has been accumulated for thousands of years,will go abroad again in the future with the innovative development of local animated films and become popular in the world again.